Re: Copy for banners

Bob Poulsen (web_at_ecola.com)
Tue, 30 Jul 1996 08:47:22 -0700

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>In other words, what kind of copy works best? What kind of graphics? Colors?
>Banners are so small they present a real challenge. How have y'all handled
that?

>From experience and from talking to other advertisers, I'm aware of a simple
banner element that will probably increase response:

"click here"

I never would have guessed this, because to me it seems unnecessary and a
little condescending to the user. Nevertheless, it seems to be effective. 8-(

Regards,
-Bob

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