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NONE: Re: Copy for banners
Re: Copy for banners
Donna Dolezal Zelzer (djz_at_efn.org)
Wed, 31 Jul 1996 08:12:49 -0700
Bob Schmidt <schmidt_at_magicnet.net> writes, quoting me:
>
> >I agree, esp. since a banner ad can't be much more than a headline, anyway.
> >
> >thinking about it, perhaps a good way to think of banner ads is like
> >billboards and other outdoor signs.. something people see as they whiz on
> >past,so you need to make in brief and memorable enough so they notice (and
> >in the case of store signs and web banners, stop and look and come in)
>
> I put her comments into this perspective:
>
> For those building or reinforcing brand names, the billboard analogy works
> well.
>
> For those whose goal is direct selling over the net, I believe the
> classified ad headline is the relevant analogy.
>
Yet in some ways they're very much the same, since both billboards and
headlines (of any sort) are attempting to grab attention. You just say
different thing depending on your goals.
Actually, an outdoor store sign might be a better analogy for a web banner,
since what you're trying to do is get people to stop and come in to your
web store.
Donna
---------------------
Donna Dolezal Zelzer (djz_at_efn.org)
Starlady's Home Page: http://www.efn.org/~djz/index.html
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