Re: Press Releases

Myles Weissleder (myles_at_i-traffic.com)
Fri, 14 Jun 1996 22:41:20 -0400

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Asks Patrick M. D'Acre <mrktdktr_at_connectnet.co>mof Global Prosperity
Development:

>The BIG question is, with P&G and Yahoo setting a new tone for ad
>"Click-throughs", where does the professional marketing and advertising
>folks see the ad world on line moving? Is P&G/Yahoo an oddity?

Eyeballs are merely eyeballs. The trick, and prerequisite to any truley
effective online ad campaign is to motivate the user to push a button. The
stimulation of tactile, visual, optionally audible sensations are where
big ad money is heading. Click-throughs are a science... Yahoo! might be
setting the tone, but P&G is only spending their money wisely.

Myles Weissleder

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Myles Weissleder i-traffic, inc.
Online Public Relations Manager 1234 Broadway
myles_at_i-traffic.com New York City, NY 10001
212.465.1615ph / 212.239.4763fx www.i-traffic.com

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