NONE: another Internet Advertising list
another Internet Advertising list
Cliff Kurtzman (cliff.kurtzman_at_tenagra.com)
Wed, 19 Jun 1996 12:52:28 -0600
Steven Heath runs another advertising mailing list that complements this
discussion list. Whereas our list is called "Online Advertising", Steven's
list is called "Internet Advertising." Steven's list/newsletter advises
its subscribers on Internet or "new media" advertising activities. Our
list provides a good forum for follow up discussion on the topics mentioned
in Steven's newsletter.
With Steven's permission and with apologies to those of you that already
subscribe to Steven's list, below I am forwarding to our list a copy of the
entire Internet Advertising Digest #006 which he sent out Monday, June 17,
1996. You will need to subscribe directly to Steven's list to receive his
future mailings. To subscribe to his list, send an email to
listserver_at_nstn.ca with the body of the message:
subscribe Internet-Advertising your-first-name your-last-name
==========================================================
Internet Advertising Digest #006
WILL THE INTERNET REPLACE 800 NUMBERS FOR CUSTOMER SERVICE? RESEARCH
COMPLETED BY MATRIXX MARKETING SAYS NO -- BOTH MEDIUMS TO COMPLEMENT ONE
ANOTHER - Eighty percent of respondents to an independent survey conducted
among major U.S. businesses with existing or planned Web sites do not
expect the Internet to replace 800 numbers for customer service -- but
rather complement them. [Business Wire, 839 words]
NETSCAPE ADVERTISING MANAGEMENT STANDARDIZING ON NETGRAVITY ADSERVER;
NETSCAPE SELECTS NETGRAVITY ADSERVER TO MANAGE THE SITE'S ADVERTISING,
FURTHER ENSURING EFFECTIVENESS AND RELIABILITY FOR NETSCAPE ADVERTISERS -
NetGravity, the company which sets the standard in Internet advertising
technology, today announced that Netscape is taking advantage of the
NetGravity AdServer to manage advertising inventory, dynamically serve
ads, measure results in real-time and automate sales efforts. [Business
Wire, 444 words]
FEED MARKS FIRST ANNIVERSARY AS WEB'S LEADING JOURNAL OF OPINION WITH
REDESIGN, NEW SPONSORS; FOUNDERS INSPIRE EXPLOSION OF HIGHBROWSITES ON THE
WEB FEED 2.O EXPANDS POPULAR HYPERTEXT LINKS WITH MARGIN NOTES; E-ZINE SIG
- When Steven Johnson and Stefanie Syman launched FEED last year, skeptics
said the e-zine wouldn't last. A lushly illustrated, superbly written
journal on the cultural consequences of technology wouldn't attract users,
they were told. [Business Wire, 652 words]
BPA CRITICIZES WEB AUDITING TECHNIQUES - Citing potential conflicts of
interest with third-party Internet auditors, business publications auditor
BPA International issued a statement Thursday which, if taken to heart by
publishers ... [Cowles/SIMBA Media Daily, 305 words]
PHARMACEUTICAL COMPANIES AWAIT FDA BEFORE LAUNCHING WEB SITES - The Food
and Drug Administration may be casting a wider regulatory net over
pharmaceutical companies testing the waters of the World Wide Web.
[HEALTHCARE PR & MARKETING NEWS, 698 words]
NEW SOFTWARE SOLUTION FOR THE WEB DELIVERS PROFITABLE, MEASURABLE, TRULY
INTERACTIVE ADVERTISING - The promise of the World Wide Web as a truly
interactive medium came one step closer to reality today with the
introduction of a new, targeted advertising software system by Bellcore, a
leading provider of communications software, engineering and consulting
services. [Business Wire, 826 words]
BELLCORE DEBUTS INTERNET ADVERTISING SOFTWARE - Bellcore, which is owned
by the regional Bell telephone companies, said on Tuesday that it has
developed an advertising software system for the Internet's World Wide
Web. [Reuters, 227 words]
[Mod Note: This is the message I sent to the list by mistake last week]
WEB SITE AUDITS IMPERATIVE FOR ATTRACTING AD REVENUE - If you think you've
done your homework before putting your newspaper or magazine online-hiring
developers, supplementing the content, installing counting software to
monitor the traffic-think again, especially if you're depending on
advertising revenue to pull you through. [NEW MEDIA WEEK, 833 words]
INFOSEEK SELLS MOST WEB ADS - Infoseek Corp. sold more advertising in the
first three months of 1996 than any other World Wide Web site, according
WebTrack Adspend, a monitoring service recently purchased by Jupiter
Communications Inc. [Inter_at_ctive Week, 189 words]
CYBERCOMMERCE - The sudden growth of advertising on the Internet's World
Wide Web was making veteran hacker and Net surfer James Howard cranky.
[LOS ANGELES TIMES, 886 words]
ONLINE ADULTS LIKE THE GREAT OUTDOORS - Online adults are more likely to
own sporting goods equipment than non-online adults, according to the
"Study of Media and Markets," conducted by Simmons Market Research Bureau
in New York. [INTERACTIVE MARKETING NEWS, 140 words]
DATA PAGE - When cable television companies deploy their vaunted cable
modems later this year and in 1997, their strategy will be to ramp up with
the most educated, high income and professional interactive consumer.
[INTERACTIVE VIDEO NEWS, 223 words]
INTERNET USERS NOT ONLY YOUNG CYBERGEEKS; ADULT USAGE TO REACH 25 MILLION
BY 2000, SAYS NEW STUDY - Are most cybersufers hard-core teenage gamers
holed up in their bedrooms? Are they savvy computer geeks working at
software firms with the words "data" and "soft" woven into the company
name? [NEW MEDIA WEEK, 779 words]
FIND/SVP ESTIMATES 9.5 MILLION "TRUE" INTERNET USERS - Results of a new
study by Find/SVP show that 9.5 million adults in the US are now using the
Internet, and that this number will jump to 25.4 million by the year 2000.
[Newsbytes, 660 words]
YAHOO! AND ALTA VISTA LINK FOR SEARCHES, AD SALES - In a move that will
get Yahoo! a more powerful search engine under its virtual hood, Yahoo!
Inc. and Digital Equipment Corp. have agreed to join forces. [Cowles/SIMBA
Media Daily, 140 words]
WEB ATTRACTS MORE BANKS - More banks have joined the on-line world to
offer services to customers over the Internet, indicating increasing
confidence in the medium as a delivery channel. [RETAIL DELIVERY SYSTEMS
NEWS, 822 words]
EU/ NEW PROPOSALS COULD OPEN THE WAY FOR PAN-EUROPEAN AD CAMPAIGNS - New
proposals could open the way for pan-European ad campaigns. Differing
national rules governing advertising stifle development of pan- European
media-particularly of new on-line financial and audio-visual services,
according to a European Commission green paper on the subject.
[Crossborder Monitor, 121 words]
DIGITAL TAKES TO AIRWAVES TO PROMOTE ALTA VISTA - Digital Equipment Corp.
is taking to the radio airwaves, print media and the World Wide Web to
promote its Alta Vista search engine, with nationwide advertising and even
celebrity endorsements. [PC Week, 283
words]
LAI, VENUTI & LAI INTERACTIVE ENHANCES "ADDICTED TO NOISE" FOR INCREASED
ADVERTISER VISIBILITY ON WEB'S MUSIC MAGAZINE - In an innovative
collaboration between an interactive agency and a major on-line magazine,
LVL interactive announced today that it has redesigned the interface of
Addicted to Noise, potentially increasing the impact of the publication's
advertising. [Business Wire, 454 words]
DISTRIBUTOR USES NEWS TO SELL WEB ADS - Online ``zines'' fade almost as
fast as they appear on the World Wide Web, but look who's selling
advertising on their own Web site: a 1.2 billion electronics distributor.
[Computerworld, 728 words]
[Mod Note: And a full Press Release for a change. I did not want to change
a word due
to it's possible impact on the search sites and the people using them. The
Opentext site only had a small sentence on this]
OpenText Preferred Listing
If you're like us, you know that getting your site to pop up first on
a search results page is the Holy Grail of Web promotion! And, if
you're like us, you know how frustrating it is when a competitor pops
up there instead... They are getting _your_ visitors.
What if you could guarantee top placement on the search results
page? That'd be pretty valuable. Well now it's available and its
inexpensive to boot! Recently, the Open Text full-text search engine
introduced Preferred Listings (tm), which lets you buy the top spot
to gain exposure and drive more traffic to your site. Preferred
Listings works just like the Yellow Pages. You simply choose a search
term -- for example, "travel" or "hosting" -- and Open Text
guarantees your Web site a priority listing whenever a user searches
for that phrase or keyword.
Unlike expensive banner ads that sell for $10,000 a month or more,
Preferred Listings cost as little as $2,000 for a six-month priority
position. You can get a 15 percent discount if you list your URL with
three or more search terms.
If you sign up for this now, you'll get all the rest of June for FREE.
We're trying it out ourselves, because personally I think it is one of the
most powerful advertising buys you're likely to see.
If you are interested in this, please visit our site for details and
to sign up. It's easy, inexpensive, and if you hurry, the rest of
the month is FREE.
http://www.netcreations.com/postmaster/prefered/
Steven Heath
Moderator, Internet Advertising List
E-mail: Steven.Heath_at_istar.ca
Listserve is hosted courtesy of iSTAR internet (www.istar.ca)
End of Internet-Advertising Digest #006
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--Cliff Kurtzman
Backup Moderator -- Online Advertising Discussion List
