Re: Internet Advertising Bureau meeting tomorrow

Kathleen McMahon (kmcmahon_at_craftweb.com)
Thu, 20 Jun 1996 16:37:30 +0000

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We recently had a potential large corporate sponsor tell us they
expect 3-5% click-through performance and stated this was
industry average. I've seen industry averages quoted much
lower than this and with all the people who turn graphics off
and the other anti-advertising press receiving coverage (i.e.
software that filters out ads), I was wondering if this information
is high. Would like to hear what others are considering
"industry average" in click-through ratios to impressions or
pageviews. Thank you.

Kathleen McMahon kmcmahon_at_wwwomen.com
WWWomen http://www.wwwomen.com/
==========================================

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