"industry average" in click-through

Bob Poulsen (web_at_ecola.com)
Fri, 21 Jun 1996 09:14:09 -0700

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>Would like to hear what others are considering
>"industry average" in click-through ratios to impressions or
>pageviews. Thank you.
>
>Kathleen McMahon kmcmahon_at_wwwomen.com
>WWWomen http://www.wwwomen.com/

At Ecola, the average click-rate for all advertisers is right around 2%. I
track this daily, and so far for June the site-wide average is 1.96%.

This ranges from a high of 5%-6% to a low (for test banners) of 0.4%

I've been told one of the larger search engines has an average of about 1.5%.

I think "click-rate" may be the next frontier of advertiser education,
following the ever-popular "hits". Does anyone know of any reliable
published information on this?

-Bob Poulsen
Ecola

503-646-1795
web_at_ecola.com | http://www.ecola.com/

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