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NONE: Re:"industry average" in click-through
Re:"industry average" in click-through
S. Finer (xerxes_at_clark.net)
Fri, 21 Jun 1996 12:22:44 -0400 (EDT)
The ratio is heavily dependent on the relationship between the parent site
and the advertisier's site. For example, a site like Yahoo (general
audience) will send a far fewer percentage of visitors on through to, say,
a musical instrument manufacturer, than would a site that sells sheet
music. If an advertiser places his ad onto a site with a CLEAR topical
connection to his product, then the ratio might well be higher than 3-5%,
but otherwise, it will be far lower.
On Thu, 20 Jun 1996, Kathleen McMahon wrote:
> We recently had a potential large corporate sponsor tell us they
> expect 3-5% click-through performance and stated this was
> industry average. I've seen industry averages quoted much
> lower than this and with all the people who turn graphics off
> and the other anti-advertising press receiving coverage (i.e.
> software that filters out ads), I was wondering if this information
> is high. Would like to hear what others are considering
> "industry average" in click-through ratios to impressions or
> pageviews. Thank you.
>
> Kathleen McMahon kmcmahon_at_wwwomen.com
> WWWomen http://www.wwwomen.com/
> ==========================================
>
>
>
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