Re:"industry average" in click-through

Raymond F. Sola (volition_at_nyc.pipeline.com)
Fri, 21 Jun 1996 23:37:42 GMT

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On Jun 20, 1996 16:37:30, '"Kathleen McMahon" <kmcmahon_at_craftweb.com>'
wrote:

>We recently had a potential large corporate sponsor tell us they
>expect 3-5% click-through performance and stated this was
>industry average. I've seen industry averages quoted much
>lower than this and with all the people who turn graphics off
>and the other anti-advertising press receiving coverage (i.e.
>software that filters out ads), I was wondering if this information
>is high. Would like to hear what others are considering
>"industry average" in click-through ratios to impressions or
>pageviews. Thank you.

--

I have two different banner ads that I use.  One consistently gets 10:1
click rate (that is for every 10 views, one person clicks it) and the other
gets a 15:1.  These would equate to 10% and 6.7% with your notation.  The
most important thing is that the banner is appealing enough to get the
person to click it. And then deliver what you promise.

Ray

ray_at_volition.com
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