Advertising information within a site.

Ted Resnick (tedres_at_mckinley.com)
Fri, 21 Jun 1996 19:06:16 +0100

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Hello all,

I am working on creating a section of our website describing advertising
opportunities for our web site. We already have a large base of
advertisers, and I am expanding the area devoted to advertising information
for our site. I have seen how other large websites handle this, and they
seem to range from a simple mailto: address to much more comprehensive
information, including lists of current advertisers, a directory of current
banners; forms for contacting and insertion orders, etc. Other options we
are considering are testimonials, demographic information, and a
description of available ad options.

My question to you all is what information ought to be given out on a
general page about advertising opportunities? I am reluctant to put out
too much information too quickly, but if there are needs of advertisers can
be served better, then I would like to consider putting them up.

Good luck with your online projects!

Ted Resnick

-------------------------------------------------
Ted Resnick
tedres_at_mckinley.com
Online Communications Specialist
The McKinley Group -- http://www.mckinley.com/
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