NONE: Hot 100
Hot 100
Cliff Kurtzman (cliff.kurtzman_at_tenagra.com)
Tue, 25 Jun 1996 23:26:12 -0600
There is a story in the June 24 issue of Inter_at_ctive Week that talks about
a site called 100Hot that ranks the 100 most popular web destinations based
on number of page reqests. The site also ranks application type and server
software. The site is operated by a company called Web 21.
The URL is http://www.100hot.com/. I took a look at it -- it is
interesting but leaves more questions unanswered than answered. They are,
to put it mildly, extremely vague in their description of methodology of
measuring site traffic. They state that sites are ranked "objectively"
using "surveys, logs and traffic samples", but little else.
I suspect that their listings are incomplete. I run sites that I think
could at least have the potential for making the top 100 in terms of
traffic in their category, but they are not on the list and we have never
been contacted to provide any data for these sites. I wonder how many
other sites they did not contact, how they deal with sites that won't
disclose information, and what steps have they taken to assure they are
being provided accurate and consistent data from the sites that they do
list.
I would be interested to know if anyone on our list provides data to 100Hot
and can tell us about the process or provide further insight into what they
are really measuring in their index.
--Cliff
Clifford R. Kurtzman, Ph.D.
The Tenagra Corporation
http;//arganet.tenagra.com/
713/480-6300
--------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:
The Internet Developers Association, http://www.association.org/
The professional trade association for Internet content developers.
Join through June 30, 1996 and the annual membership fee is waived.
--------------------------------------------------------------------
