Re: Advertising rate Card: How Much?

Bruno Bloch (bbloch_at_sprynet.com)
Wed, 26 Jun 96 11:11:06 +0200

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>I am currently completing a website that will be running a number
>of banner ads. However, I am having trouble figuring out just
>how much to charge. I am aware of most payment methods (ie hits
>vs. impressions vs. specific page location, ...) but I have no
>idea what specific price to charge. If anyone could give me an
>idea of the "going rates" or of any general pricing rule for
>Internet Ad Rates it would be great!

Since you are completing it, it does not run yet and therefore produce
not hits, right?

To get the message to the crowd I would first focus on making the public
aware of that new site and therefore try Linkexchange, which was
mentioned earlier on this list.

http://www.linkexchange.com

We do that now figuring that we can always start selling our space if we
want to, however I like the idea of seeing my banners on other sites in
exchange of hosting their banners on mine, for free.

All we want at the moment is to increase the awareness of our site to
attract orders for our core business.

Therefore unless your core business is to make money out of advertising
banners, why bother selling the space? Get space in exchange for it. A
real nice idea.

Best regards
Bruno Bloch
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