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NONE: Online Advertising List / Volume 1,Issue #12, June 26, 1996

Online Advertising List / Volume 1,Issue #12, June 26, 1996

owner-online-ads_at_mailserv.tenagra.com
Wed, 26 Jun 1996 19:16:53 -0500

Online Advertising Discussion List
Volume 1, Issue #12, June 26, 1996

supported by: The Tenagra Corporation <http://www.tenagra.com/>
moderator: Richard Hoy, rhoy_at_tenagra.com

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This week's Online Advertising Discussion List sponsor:
The Internet Developers Association, http://www.association.org/
The professional trade association for Internet content developers.
Join through June 30, 1996 and the annual membership fee is waived.
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In this issue:

NO NEW THREADS

replies

1.) Re: other than Year 2000
2.) Re: Ad questions
3.) Re: Ad questions
4.) re: public access
5.) Re: Advertising rate Card: How Much?
6.) re: public access
7.) Re: Ad questions

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REPLIES
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Date: Wed, 26 Jun 1996 10:53:33 -0800
From: rlowe_at_HK.Super.NET (Raymond Lowe)
Subject: Re: other than Year 2000

In article <199606240120.UAA27991_at_arganet.tenagra.com>, you wrote:

>I would think most companies would not make the web accessible to
>employees. Allowing web access seems an invitation to goof off.

A common way of dealing with this is making the web only accessible on a
shared machine in a public physical location. Treat it as an office
tool, like the photocopier.

R.

-------------------------------------------------------------------------------
Migrated 600 DOS users of WP, DW and | Raymond C. Lowe
123 to Windows and MS Office - ahead | Computer Consultant
of schedule and on budget. Ask me how! | http://www.hk.super.net/~rlowe/consult

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Date: Wed, 26 Jun 1996 13:05:23 -0800
From: rlowe_at_HK.Super.NET (Raymond Lowe)
Subject: Re: Ad questions

In article <199606260453.XAA29528_at_arganet.tenagra.com>, you wrote:
>(e.g. 'I just came across this incredible camera for only $199' - from
>an advertiser on my own site).
>
> Why are people resorting to lies to sell their stuff?

Perhaps because you can buy books about Internet marketing that ADVISE you
to do stuff like this?

R.

--
-------------------------------------------------------------------------------
Seminar: Building Brands in the New Media        | Raymond C. Lowe
Using Direct Marketing: Hong Kong 12 July        | Speaker
Singapore 19 July.       email for details!      | Internet Marketing

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Date: Wed, 26 Jun 96 11:11:17 +0200 From: Bruno Bloch <bbloch_at_sprynet.com> Subject: Re: Ad questions

> What are the experiences of others on this list? Is there a >general decline in honesty and integrity? What can you do about >late/non-payers?

Have you considered accepting credit cards instead of checks? Therefore changing the power and timing of payment into your hands?

Once the place an order with you, you could immediately charge their credit cards?

Otherwise ask for payments (by check) in advance, publishing their banners only after having cashed-in the check.

Best regards Bruno Bloch _________________________________________________________________________ > Join the Investment-Talk <http://www.mission-a.com/ml/maillist.html> <mailto:majordomo_at_mission-a.com> in body write: subscribe Investment-Talk _________________________________________________________________________ President Mission Advise Phone +41-1-771 6336 C.F. Meyerstr. 16 Fax +41-1-771 6335 Kilchberg, CH 8802, Switzerland

eMail bbloch_at_mission-a.com <http://www.mission-a.com/> _________________________________________________________________________

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Date: Wed, 26 Jun 96 11:11:28 +0200 From: Bruno Bloch <bbloch_at_sprynet.com> Subject: re: public access

> >I believe the Broward County Library in Florida has recently installed >a kiosk type system in one of our local malls in Pembroke Pines, FL. >I have not personally seen the system. However, if you contact someone >through the BC Main Library located in Fort Lauderdale perhaps >they can tell you the details. I don't know for example if the >service only accesses the freenet or if graphics based internet >access is available. >

The major problem with free, public Internet access is the Internet content.

A kiosk in a local mall could easily become the hot spot for the kids surfing not just at Pepsi Co's site....

Whereas the laws in Switzerland are less strict, you might have some problems in the US I guess.

Best regards Bruno Bloch _________________________________________________________________________ > Join the Investment-Talk <http://www.mission-a.com/ml/maillist.html> <mailto:majordomo_at_mission-a.com> in body write: subscribe Investment-Talk _________________________________________________________________________ Phone +41-1-771 6336 C.F. Meyerstr. 16 Fax +41-1-771 6335 Kilchberg, CH 8802, Switzerland

eMail bbloch_at_mission-a.com <http://www.mission-a.com/> _________________________________________________________________________

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Date: Wed, 26 Jun 96 11:11:06 +0200 From: Bruno Bloch <bbloch_at_sprynet.com> Subject: Re: Advertising rate Card: How Much?

>I am currently completing a website that will be running a number >of banner ads. However, I am having trouble figuring out just >how much to charge. I am aware of most payment methods (ie hits >vs. impressions vs. specific page location, ...) but I have no >idea what specific price to charge. If anyone could give me an >idea of the "going rates" or of any general pricing rule for >Internet Ad Rates it would be great!

Since you are completing it, it does not run yet and therefore produce not hits, right?

To get the message to the crowd I would first focus on making the public aware of that new site and therefore try Linkexchange, which was mentioned earlier on this list.

http://www.linkexchange.com

We do that now figuring that we can always start selling our space if we want to, however I like the idea of seeing my banners on other sites in exchange of hosting their banners on mine, for free.

All we want at the moment is to increase the awareness of our site to attract orders for our core business.

Therefore unless your core business is to make money out of advertising banners, why bother selling the space? Get space in exchange for it. A real nice idea.

Best regards Bruno Bloch _________________________________________________________________________ > Join the Investment-Talk <http://www.mission-a.com/ml/maillist.html> <mailto:majordomo_at_mission-a.com> in body write: subscribe Investment-Talk _________________________________________________________________________ President Mission Advise Phone +41-1-771 6336 C.F. Meyerstr. 16 Fax +41-1-771 6335 Kilchberg, CH 8802, Switzerland

eMail bbloch_at_mission-a.com <http://www.mission-a.com/> _________________________________________________________________________

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Date: Wed, 26 Jun 1996 06:59:27 -0700 (MST) From: skotvis_at_primenet.com (Steve Kotvis) Subject: re: public access

At 11:11 AM 6/26/96 +0200, Bruno Bloch wrote:

>The major problem with free, public Internet access is the Internet >content. > >A kiosk in a local mall could easily become the hot spot for the kids >surfing not just at Pepsi Co's site.... > >Whereas the laws in Switzerland are less strict, you might have some >problems in the US I guess. >

I'm not sure if I understand the point. How is the content of the Internet controlled at a free, public site? What laws are you referring to?

Steve Kotvis egs ~ Electronic Grocery Shopping TM ERM, Inc skotvis_at_primenet.com Electronic Retail Marketing http://primenet.com/~skotvis ___ \\_____ |( )| ....................................\\+++/ <****> 0 0

-------------------------------------------------------------------- This week's Online Advertising Discussion List sponsor: The Internet Developers Association, http://www.association.org/ The professional trade association for Internet content developers. Join through June 30, 1996 and the annual membership fee is waived. --------------------------------------------------------------------

-----NEXT

Date: Wed, 26 Jun 1996 09:52:08 -0500 To: online-ads_at_mailserv.tenagra.com From: John Lancaster <trapper_at_rnet.com> Subject: Re: Ad questions

Hi,

I'm John Lancaster, a freelance writer who writes for corporate clients, and I've been lurking for a couple of weeks. Thought I might be able to contribute something here...

At 04:43 PM 06/25/96 -0400, Alan Richmond <WDVL_at_Stars.com> wrote: [snip] > An earlier poster advertised something that was almost certainly >their own site with the words "I found this interesting.." as if it came >from a 3rd party. I've noticed people posting to usenet about products >or services as if they had 'discovered' them and were just passing the >info along - and I knew, independently, that the product was their own >(e.g. 'I just came across this incredible camera for only $199' - from >an advertiser on my own site). > > Why are people resorting to lies to sell their stuff?

On NetMarket-L we've discussed the subjects of junk email and spamming. Basically, a lot of would-be spammers try to circumvent the necessity of actually taking part in a list and contributing something worth while by using the approach you describe above. It is, nevertheless, spamming.

>From the angle of marketing, as compared to advertising, a good signature on the email and thoughtful contribution to lists is an excellent tool. One of my websites has software in place which documents activity. The total access graph on that site pretty well parallels the volume of my email contributions, simply because I haven't been doing any advertising.

Most of the lists I follow, however, will quickly announce the scene you describe above and make it obvious that it's a spam.

> [snip] > > My first advertiser paid us on time, at first, and then got >later and later. Eventually I pulled their ad, and their last payment to >us was about $400 short for the amount of time it had been up. Most of >our advertisers since have been reasonably timely, but now we are >waiting on a cheque from an agency, for $2,860. It's 3 months late. >We've called them many times, and each time there was an excuse like >"our client hasn't paid us yet", "we're being audited and can't cut any >cheques at the moment", "they cut the wrong cheque", "the person who >signs the cheques is away", or "our New York office's computers have a >virus", etc. We're getting the run-around. As a mom & pop operation, >this amount of money is critical - our mortgage payment is overdue, we >can't afford various living expenses, our children can't have any new >toys or clothes, etc. [I meant checks, of course.. :*] > > I've left actual names out of this story. I would have preferred >not to, but I'm not sure if that would have created problems. Would it?

First, a lot of companies today try for free financing by floating on vendors' money for an extra 30 or 60 days. When I have accounts doing that, I bump their price (on new work) by 10%, then offer a 1 1/2% ten days, net 20 discount. Net profit for handling their particular insanity, 8 1/2% - and most of them take the discount. I'm not a bank and don't play the 30 day float game. If they need financing for their operation they should go to a bank to get it - I make it a point to be more expensive.

Second, bypass the agency and talk to the client firm. Not permissible? Based on whose opinion? The agency's? Hah! I'd want to know whether the client has paid the agency or the agency is telling the truth. Or ask the agency to arrange a teleconference including all three of you so you can hash it out.

90 days late is not an account you want to keep. Get answers, get them fast, and pull the ad so you can put a paying company on the site.

After you've established the facts, then it may be appropriate to post notices to this and similar lists so that others are not caught up in the same situation.

> > What are the experiences of others on this list? Is there a >general decline in honesty and integrity? What can you do about >late/non-payers? > >-- > Alan Richmond (Technical) & Lucy Richmond (Business) 1 301 552 0272 > http://WWW.Stars.com/ The Web Developer's Virtual Library > PC Mag's Top 100, Starting Point Choice, Point's Top 5%, Magellan,.. > trapper

================================================================ John C. Lancaster, - Editor & Writer - trapper_at_rnet.com Personal Home Page: http://www.rnet.com/hp/trapper/trapper.htm Coming: BizMax - A Different 'Ezine: http://www.bizmax.rnet.com/ ================================================================

END

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