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In this issue:
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replies
1.) Re: other than Year 2000
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Date: Wed, 26 Jun 1996 10:53:33 -0800
In article <199606240120.UAA27991_at_arganet.tenagra.com>, you wrote:
>I would think most companies would not make the web accessible to
A common way of dealing with this is making the web only accessible on a
R.
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-----NEXT
Date: Wed, 26 Jun 1996 13:05:23 -0800
In article <199606260453.XAA29528_at_arganet.tenagra.com>, you wrote:
Perhaps because you can buy books about Internet marketing that ADVISE you
R.
-----NEXT
Date: Wed, 26 Jun 96 11:11:17 +0200
From: Bruno Bloch <bbloch_at_sprynet.com>
Subject: Re: Ad questions
> What are the experiences of others on this list? Is there a
>general decline in honesty and integrity? What can you do about
>late/non-payers?
Have you considered accepting credit cards instead of checks? Therefore
changing the power and timing of payment into your hands?
Once the place an order with you, you could immediately charge their
credit cards?
Otherwise ask for payments (by check) in advance, publishing their
banners only after having cashed-in the check.
Best regards
Bruno Bloch
_________________________________________________________________________
> Join the Investment-Talk <http://www.mission-a.com/ml/maillist.html>
<mailto:majordomo_at_mission-a.com> in body write: subscribe Investment-Talk
_________________________________________________________________________
President Mission Advise
Phone +41-1-771 6336 C.F. Meyerstr. 16
Fax +41-1-771 6335 Kilchberg, CH 8802, Switzerland
eMail bbloch_at_mission-a.com <http://www.mission-a.com/>
_________________________________________________________________________
-----NEXT
Date: Wed, 26 Jun 96 11:11:28 +0200
From: Bruno Bloch <bbloch_at_sprynet.com>
Subject: re: public access
>
>I believe the Broward County Library in Florida has recently installed
>a kiosk type system in one of our local malls in Pembroke Pines, FL.
>I have not personally seen the system. However, if you contact someone
>through the BC Main Library located in Fort Lauderdale perhaps
>they can tell you the details. I don't know for example if the
>service only accesses the freenet or if graphics based internet
>access is available.
>
The major problem with free, public Internet access is the Internet
content.
A kiosk in a local mall could easily become the hot spot for the kids
surfing not just at Pepsi Co's site....
Whereas the laws in Switzerland are less strict, you might have some
problems in the US I guess.
Best regards
Bruno Bloch
_________________________________________________________________________
> Join the Investment-Talk <http://www.mission-a.com/ml/maillist.html>
<mailto:majordomo_at_mission-a.com> in body write: subscribe Investment-Talk
_________________________________________________________________________
Phone +41-1-771 6336 C.F. Meyerstr. 16
Fax +41-1-771 6335 Kilchberg, CH 8802, Switzerland
eMail bbloch_at_mission-a.com <http://www.mission-a.com/>
_________________________________________________________________________
-----NEXT
Date: Wed, 26 Jun 96 11:11:06 +0200
From: Bruno Bloch <bbloch_at_sprynet.com>
Subject: Re: Advertising rate Card: How Much?
>I am currently completing a website that will be running a number
>of banner ads. However, I am having trouble figuring out just
>how much to charge. I am aware of most payment methods (ie hits
>vs. impressions vs. specific page location, ...) but I have no
>idea what specific price to charge. If anyone could give me an
>idea of the "going rates" or of any general pricing rule for
>Internet Ad Rates it would be great!
Since you are completing it, it does not run yet and therefore produce
not hits, right?
To get the message to the crowd I would first focus on making the public
aware of that new site and therefore try Linkexchange, which was
mentioned earlier on this list.
We do that now figuring that we can always start selling our space if we
want to, however I like the idea of seeing my banners on other sites in
exchange of hosting their banners on mine, for free.
All we want at the moment is to increase the awareness of our site to
attract orders for our core business.
Therefore unless your core business is to make money out of advertising
banners, why bother selling the space? Get space in exchange for it. A
real nice idea.
Best regards
Bruno Bloch
_________________________________________________________________________
> Join the Investment-Talk <http://www.mission-a.com/ml/maillist.html>
<mailto:majordomo_at_mission-a.com> in body write: subscribe Investment-Talk
_________________________________________________________________________
President Mission Advise
Phone +41-1-771 6336 C.F. Meyerstr. 16
Fax +41-1-771 6335 Kilchberg, CH 8802, Switzerland
eMail bbloch_at_mission-a.com <http://www.mission-a.com/>
_________________________________________________________________________
-----NEXT
Date: Wed, 26 Jun 1996 06:59:27 -0700 (MST)
From: skotvis_at_primenet.com (Steve Kotvis)
Subject: re: public access
At 11:11 AM 6/26/96 +0200, Bruno Bloch wrote:
>The major problem with free, public Internet access is the Internet
>content.
>
>A kiosk in a local mall could easily become the hot spot for the kids
>surfing not just at Pepsi Co's site....
>
>Whereas the laws in Switzerland are less strict, you might have some
>problems in the US I guess.
>
I'm not sure if I understand the point. How is the content of the Internet
controlled at a free, public site? What laws are you referring to?
Steve Kotvis egs ~ Electronic Grocery Shopping TM
ERM, Inc skotvis_at_primenet.com
Electronic Retail Marketing http://primenet.com/~skotvis
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-----NEXT
Date: Wed, 26 Jun 1996 09:52:08 -0500
To: online-ads_at_mailserv.tenagra.com
From: John Lancaster <trapper_at_rnet.com>
Subject: Re: Ad questions
Hi,
I'm John Lancaster, a freelance writer who writes for corporate clients,
and I've been lurking for a couple of weeks. Thought I might be able to
contribute something here...
At 04:43 PM 06/25/96 -0400, Alan Richmond <WDVL_at_Stars.com> wrote:
[snip]
> An earlier poster advertised something that was almost certainly
>their own site with the words "I found this interesting.." as if it came
>from a 3rd party. I've noticed people posting to usenet about products
>or services as if they had 'discovered' them and were just passing the
>info along - and I knew, independently, that the product was their own
>(e.g. 'I just came across this incredible camera for only $199' - from
>an advertiser on my own site).
>
> Why are people resorting to lies to sell their stuff?
On NetMarket-L we've discussed the subjects of junk email and spamming.
Basically, a lot of would-be spammers try to circumvent the necessity of
actually taking part in a list and contributing something worth while by
using the approach you describe above. It is, nevertheless, spamming.
>From the angle of marketing, as compared to advertising, a good signature on
the email and thoughtful contribution to lists is an excellent tool. One of
my websites has software in place which documents activity. The total access
graph on that site pretty well parallels the volume of my email
contributions, simply because I haven't been doing any advertising.
Most of the lists I follow, however, will quickly announce the scene you
describe above and make it obvious that it's a spam.
>
[snip]
>
> My first advertiser paid us on time, at first, and then got
>later and later. Eventually I pulled their ad, and their last payment to
>us was about $400 short for the amount of time it had been up. Most of
>our advertisers since have been reasonably timely, but now we are
>waiting on a cheque from an agency, for $2,860. It's 3 months late.
>We've called them many times, and each time there was an excuse like
>"our client hasn't paid us yet", "we're being audited and can't cut any
>cheques at the moment", "they cut the wrong cheque", "the person who
>signs the cheques is away", or "our New York office's computers have a
>virus", etc. We're getting the run-around. As a mom & pop operation,
>this amount of money is critical - our mortgage payment is overdue, we
>can't afford various living expenses, our children can't have any new
>toys or clothes, etc. [I meant checks, of course.. :*]
>
> I've left actual names out of this story. I would have preferred
>not to, but I'm not sure if that would have created problems. Would it?
First, a lot of companies today try for free financing by floating on
vendors' money for an extra 30 or 60 days. When I have accounts doing that,
I bump their price (on new work) by 10%, then offer a 1 1/2% ten days, net
20 discount. Net profit for handling their particular insanity, 8 1/2% - and
most of them take the discount. I'm not a bank and don't play the 30 day
float game. If they need financing for their operation they should go to a
bank to get it - I make it a point to be more expensive.
Second, bypass the agency and talk to the client firm. Not permissible?
Based on whose opinion? The agency's? Hah! I'd want to know whether the
client has paid the agency or the agency is telling the truth. Or ask the
agency to arrange a teleconference including all three of you so you can
hash it out.
90 days late is not an account you want to keep. Get answers, get them fast,
and pull the ad so you can put a paying company on the site.
After you've established the facts, then it may be appropriate to post
notices to this and similar lists so that others are not caught up in the
same situation.
>
> What are the experiences of others on this list? Is there a
>general decline in honesty and integrity? What can you do about
>late/non-payers?
>
>--
> Alan Richmond (Technical) & Lucy Richmond (Business) 1 301 552 0272
> http://WWW.Stars.com/ The Web Developer's Virtual Library
> PC Mag's Top 100, Starting Point Choice, Point's Top 5%, Magellan,..
>
trapper
================================================================
John C. Lancaster, - Editor & Writer - trapper_at_rnet.com
Personal Home Page: http://www.rnet.com/hp/trapper/trapper.htm
Coming: BizMax - A Different 'Ezine: http://www.bizmax.rnet.com/
================================================================
END
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Join through June 30, 1996 and the annual membership fee is waived.
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