NONE: Online Advertising List / Volume 1,Issue #13, June 27, 1996
Online Advertising List / Volume 1,Issue #13, June 27, 1996
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Online Advertising Discussion List
Volume 1, Issue #13, June 27, 1996
supported by: The Tenagra Corporation <http://www.tenagra.com/>
moderator: Richard Hoy, rhoy_at_tenagra.com
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This week's Online Advertising Discussion List sponsor:
The Internet Developers Association, http://www.association.org/
The professional trade association for Internet content developers.
Join through June 30, 1996 and the annual membership fee is waived.
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In this issue:
NO NEW THREADS
replies
1.) Re: Public access
2.) re: public access
3.) Re: Ad questions
4.) Re: Hot 100
5.) Re: Ad issues - click rates etc.
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REPLIES
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Date: Wed, 26 Jun 1996 08:05:49 -0700
From: weave_at_ix.netcom.com (Dave and Pam Weaver )
Subject: Re: Public access
>From: Jim Huertas <jim_at_crytech.com>
>We have a City Govt. of approx. 110,000 people as a client. This
>client is interested in placing public access internet machines
>around the city. These machine will be free of charge. The incentive
>for doing this is to make the city internet site accessable to
>eveyone within the city regardless of the socioeconomical situation.
>Or in other words, those who do not have access of thier own. All
>this to post these questions:
>1. Does anyone know of any other city to do this?
>2. Does anyone have any input on the type of machine to use for LOW
>maintenence, stand-alone, damage proof, etc.....
>3. The city is going to fund this with the General Fund and Private
>sponsorship, including banner ads on all pages to offset My costs of
>page construction and Machine upkeep. I am new to the Banner ad thing
>so any input on how to get businesses interested in Banner ads would
>be helpful. I am looking to get any business to sponsor a page. Even
>if they don't have a web site. The belief there is that if the
>business owner likes the kind of response from his banner ad then
>he/she will come to me to build a site for the business.
>Thanks in advance for any input.
Jim -- Our community has not yet undertaken the kiosk project, so I
don't have any personal advice -- maybe you can give me some, as you go
along! However, check out the web site at
www.charweb.org/webinfo/kiosk/hardware.htm
These folks have installed a free-standing machine for only $3,000, and
the details are included. You might email them for information about
how they handle service.
Good luck, and keep us posted -- Pam Weaver, Executive Director,
Indianapolis OnLine Community Network.
-----NEXT
Date: Wed, 26 Jun 96 18:29:14 +0200
From: Bruno Bloch <bbloch_at_sprynet.com>
Subject: re: public access
>I'm not sure if I understand the point. How is the content of the Internet
>controlled at a free, public site? What laws are you referring to?
>
This is my point -- how will you control it? Or would US laws allow to
display pornographic material at a public spot accessible by children as
long as they are clever enough to push some buttons on a remote control
(as easy as that it can be with the latest 'gadgets' coming to the market
like Apple's Pippin.
Best regards
Bruno Bloch
_________________________________________________________________________
> Join the Investment-Talk <http://www.mission-a.com/ml/maillist.html>
<mailto:majordomo_at_mission-a.com> in body write: subscribe Investment-Talk
_________________________________________________________________________
Phone +41-1-771 6336 C.F. Meyerstr. 16
Fax +41-1-771 6335 Kilchberg, CH 8802, Switzerland
eMail bbloch_at_mission-a.com <http://www.mission-a.com/>
_________________________________________________________________________
-----NEXT
Date: Wed, 26 Jun 1996 12:14:11 -0600
From: cliff.kurtzman_at_tenagra.com (Cliff Kurtzman)
Subject: Re: Ad questions
>At 04:43 PM 06/25/96 -0400, Alan Richmond <WDVL_at_Stars.com> wrote:
>[snip]
>> An earlier poster advertised something that was almost certainly
>>their own site with the words "I found this interesting.." as if it came
>>from a 3rd party.
[snip]
and John Lancaster replied:
>On NetMarket-L we've discussed the subjects of junk email and spamming.
>Basically, a lot of would-be spammers try to circumvent the necessity of
>actually taking part in a list and contributing something worth while by
>using the approach you describe above. It is, nevertheless, spamming.
Given that this list is moderated, I don't think it is quite proper to call
this spam.
If the post was inappropriate, then it was Richard and my error as
moderators in forwarding it to the list.
In this particular case, a good bit of interaction had occurred prior to
our forwarding the post. First off, I should state that I am an invited
speaker at the subject conference but otherwise have no connection,
financial or otherwise, with seeing the conference succeed. The conference
organizers had asked me (privately) if I had any suggestions for them to
get the word out about their conference. I suggested that they make an
informational posting to several discussion lists that I felt the
conference announcement was on topic for, including this list.
The next day we received an anonymous post regarding the conference at the
list posting address, and returned it to the sender indicating that we did
not accept anonymous posts to this list. We also indicated that if the
posting party was connected with the conference they should so indicate
that fact in the message.
The post was resubmitted with the signature that ran with it, along with a
side note indicating that they were _not_ the people running the
conference. I'm not sure what the exact relationship is, but I suspect
that the poster is someone helping the conference organizers publicize the
conference. I have no idea whether this is on a volunteer or paid basis.
At that point, we decided to forward the post to the list as submitted with
the signature provided, and let the list members decide for themselves what
they thought about it. Richard and I are putting together some posting
guidelines that will give everyone a better idea on what is considered
appropriate for posting. Anyone with strong feelings on this matter should
not hesitate to contact us.
--Cliff
Cliff Kurtzman
backup moderator
-----NEXT
Date: Wed, 26 Jun 1996 11:42:25 +0100
From: Ted Resnick <tedres_at_mckinley.com>
Subject: Re: Hot 100
At 11:26 PM -0600 6/25/96, Cliff Kurtzman wrote:
>There is a story in the June 24 issue of Inter_at_ctive Week that talks about
>a site called 100Hot that ranks the 100 most popular web destinations based
>on number of page reqests. The site also ranks application type and server
>software. The site is operated by a company called Web 21.
>
>The URL is http://www.100hot.com/. I took a look at it -- it is
>interesting but leaves more questions unanswered than answered. They are,
>to put it mildly, extremely vague in their description of methodology of
>measuring site traffic. They state that sites are ranked "objectively"
>using "surveys, logs and traffic samples", but little else.
>
>I suspect that their listings are incomplete. I run sites that I think
>could at least have the potential for making the top 100 in terms of
>traffic in their category, but they are not on the list and we have never
>been contacted to provide any data for these sites. I wonder how many
>other sites they did not contact, how they deal with sites that won't
>disclose information, and what steps have they taken to assure they are
>being provided accurate and consistent data from the sites that they do
>list.
>
>I would be interested to know if anyone on our list provides data to 100Hot
>and can tell us about the process or provide further insight into what they
>are really measuring in their index.
I am excerpting part of an article that appeared in Electronic Engineering
Times which explained a bit of their methodology. This information was not
available on their web pages.
>> Bert Fornacieri, president and chief executive officer of Web 21,
>> until a year ago had been vice president and general manager of
>> SGI's Customer Support Division. He said that Web 21 chooses, at
>> random, 30,000 Web surfers and tracks which sites they visit.
>>
>> Fornacieri maintained that the surfers' privacy is protected:"We
>> know nothing about them except where they're coming from." The
>> company tries to pick a balance of home and business users, as well
>> as frequent and infrequent users.
>>
>> Although the companies on the 100hot list do not share their hit
>> information with Web 21, Web 21 does call a few of them at random to
>> determine whether their estimates of traffic match the actual
>> numbers.
There is also an article about the Web21 that appeared in the San Francisco
Chronicle last Saturday about them. I am sure that it had similiar
information to the Inter_at_ctive Week article. You can find a copy of that
story at
http://www.sfgate.com/cgi-bin/chronicle/article.cgi?BU9108.DTL:/chronicle/archiv
e/1996/06/22
I do not know how they chose the 30,000 random surfers, and what incentives
those users were given. (I saw no notices for websurfers for this project
anywhere online.) Nonetheless, I assume that it is easier to track web
surfing than it is to track a Nielson household watching TV.
I must say that we were disappointed to see that Magellan was not even
listed until sometime last month, however, we have been steadily rising on
the list and are now listed at number 25 overall.
To my knowledge, no one has been contacted within our company about
confirming traffic reports, so while we are pleased to report our status,
it is seems to be based on their own information sources. As we do not
have access to other sites traffic numbers, it is impossible to say how
accurate their counts are.
I will leave it up to others to speculate and/or provide additional details
on their credibility. I am planning to use their statistics on select
collateral materials, so if anyone else has details, I would be extremely
interested as well.
Regards,
Ted
-------------------------------------------------
Ted Resnick
tedres_at_mckinley.com
Online Communications Specialist
The McKinley Group -- http://www.mckinley.com/
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-----NEXT
Date: Wed, 26 Jun 1996 09:32:06 -0400
From: nraman_at_utk.edu (Niranjan V. Raman)
Subject: Re: Ad issues - click rates etc.
I have been following the postings on ad issues and click-through rates
with some interest. Although getting the ad or banner to be seen is the
first step in the communication process, the effect it has on persuasion is
really the key to marketing success. I wish to make a distinction between
conventional advertising in which consumers are *incidentally exposed* to
ads when they look for editorial matter or view programs, and interactive
advertising where individuals *desire exposure* by clicking on a banner or
link, and view it for a period of time that is defined by them.
There are some obvious questions here: what are the factors that influence
an individual to click-through or click open an ad, which factors influence
the level of exposure to such ads, and how does the level of exposure
affect outcome measures such as cognitive thinking, attitude toward the
brand, and purchase intention.
I have already run a study in lab with an artificially constructed Website
with interlinked pages. I would now like to get some data from real
Websites/pages to derive generalizable conclusions. Hence this appeal: I
need data from the log file from Corporations/Organizations Web pages,
along with some other details. If your organization is interested, please
email me and we can work out the details. Thanks.
-Niranjan
===========================================================================
Niranjan V. Raman, Ph.D. nraman_at_utk.edu
Assistant Professor (423) 974-5097 (W)
Dept. of Advertising (423) 524-0186 (H)
University of Tennessee (423) 974-2826 (Fax)
===========================================================================
END
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