NONE: RE: More questions about what to charge
RE: More questions about what to charge
David Green (David_at_Cdgreen.aztec.co.za)
Fri, 28 Jun 96 06:19:50 PDT
--- On Thu, 27 Jun 1996 10:45:37 -0700 (PDT) Stephanie Pure
<pure_at_cobaltgroup.com> wrote:
>I, too, am having a bit of a problem deciding what to charge for a banner
>ad for a site that receives about 8,000 page views (not hits) a day. We
>have a what I think is a great service (extensive real estate search
>engine called HomeScout) but the "going rate" is fairly nebulous for
>advertising, as we all know. I want to be able to make a generic media
>kit, but I'm not really sure how to go about it. Any suggestions?
I've been lurking for a few days as a new member, but thought I should chime
in here. My page views (also not hits) are a lowly 600 to 700 per month.
However, I focus on a very narrow niche (health professionals in South
Africa). My advertisers pay me a flat rate of R2800 per month, this is
about $636 per month. This makes my rates about $1 dollar per page view.
>From what I've been reading on this list this makes me *very* expensive.
Yet my advertisers understand the niche, and feel that they are getting
value by targeting that niche. Any thoughts?
Regards
David
-------------------------------------
Dr David Green
The Strategic Health Consultancy
dgreen_at_aztec.co.za
The Strategic Health Review: http://www.aztec.co.za/biz/dgreen/strat1.html
Phone (021) 790-4521 Fax (021) 790-3154
28/06/96 06:19:51
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