NONE: Online Ads Posting Guidelines
Online Ads Posting Guidelines
Cliff Kurtzman (owner-online-ads_at_mailserv.tenagra.com)
Fri, 28 Jun 1996 22:12:07 -0600
Hi all,
After a slow first week, our traffic has at times picked up to a fairly
active level, with a lot of quality submissions. List membership is
growing steadily at about 30 new subscribers a day. We now have about 800
subscribers with about 80% receiving the digest version and 20% receiving
posts as individual mail messages.
However, over the past few days, we have also received a number of
off-topic post submissions.
This list is moderated, which means that we review all messages before they
get posted to the subscribers. The objective here is simply to keep the
signal-to-noise ratio as high as possible so that this list is of maximum
value to our members.
To that end, submissions that do not meet basic criteria will not be
forwarded. In addition, at times of high list traffic, we may not be able
to forward some on-topic submissions that we believe would be of limited
general interest.
The following guidelines should explain our criteria for forwarding on post
submissions to the entire list. We have borrowed from Kevin's original FAQ
as well as our experience on other similar lists on which we take part.
These guidelines will be posted on our web site at
http://www.tenagra.com/online-ads/guidelines.html and possibly sent to the
list every month of so.
The Online Advertising Discussion List focuses on
professional discussion of online advertising strategies,
results, studies, tools, and media coverage. The list
also welcomes discussion on the related topics of online
promotion and public relations. The list encourages sharing
of practical expertise and experiences between those who buy,
sell, research and develop tools for online advertising; as
well as those providing online public relations and publicity
services.
Here are some example discussion topics that _are_ relevant:
hot sites to advertise on
budgeting for a successful on-line ad campaign
payment methods and rate structures
banner vs. text vs. sponsorship vs. the latest and greatest
Web site tracking and auditing issues
success stories
sob stories
An informational announcement of a new online advertising
related product or service may be considered on topic for posting.
However, unless they are exceptionally on topic, we will not forward
postings that are overt solicitations, press releases, job
wanted/offerred listings or blatant advertisements. If you want to
advertise on this list, we do have a list sponsorship program. See
http://www.tenagra.com/online-ads/sponsor.html for details.
Your messages should be succinct and to the point.
This is a professional forum for business communications so it is
appropriate for you to "sign" your message. Anonymous messages will
not be forwarded to the list. If there is a compelling reason why your
identity should be withheld then you should present your case to the
moderator.
If you have a business connection to a product or service
mentioned in your post, this should be clear to anyone reading
the message.
Please post only when you feel you have something of value to say
to the list members. If your message is a reply of value to only
a single person, it should be sent to that person directly rather
than posted to the entire list.
If you quote material, quote it accurately, name the source when
possible and be sure to note where you have omitted material.
Please do not quote the entirety of the original message in
your reply. Usually, most people really have been paying
attention and may need only a pertinent sentence to bring
them into context with your comments.
Please limit the size of your signatures. Extraneous text is
usually not regarded favorably. Please limit your signature
file to 8 lines or less.
No vitriol or ad hominem attacks -- This is a professional
resource and we all realize that e-mail is a medium in which
it is easy to over-react; it does not support the visual cues
we need to comprehend communication to any level of depth.
This is where "flaming" arises and we would ask that you
attempt to err on the side of moderation in your replies. We
need to "get along" before we can maximize the value of this
resource.
Limit rehashing -- there is a wealth of information extant on
the variety of topics related to online advertising
and while the moderator will strive to direct the
conversation along appropriate paths, there is a tendancy to
restate issues and topics that have been "done to death"
before, both on this list (as it grows) and elsewhere online.
The moderator will attempt to point respondents to the
source of information most appropriate to their needs rather
than burden the entire list with a restatement of known
issues.
Please put an appropriate subject on your message. Messages
should not have blank subject lines and replies should not read
Re: Online Advertising List / Volume 1,Issue ... Instead, please
title your response to be Re: followed by the subject of the actual
message to which you are responding.
Please do not send unsolicited email advertisements to people that
post on this list. Posting in this forum is _not_ an invitation to
be sent spam, and those that engage in such practices will likely
do themselves more harm than good. Many of the list participants
refuse to patronize businesses that send unsolicited advertisements
via email.
Please also note that this is a public forum. All posts are publicly
accessible from the list's web site, and are or soon will be indexed by the
major search engines.
By sending messages to "online-ads_at_mailserv.tenagra.com" you explicitly
agree to the following conditions regarding original content written by you
for distribution to the Online Advertising Discussion List:
you own or have release of rights for all material submitted
submission of material to the list constitutes permission for
nonexclusive, perpetual rights for electronic distribution of
your material only in the form of archives, where your material
is part of the archive
Tenagra and the list moderators disclaim all responsibility for
the accuracy or ownership of material submitted to the
Online Advertising Discussion List.
Thanks to you all for your support and the great discussions of the last
few days. Please keep the posts coming! And please let us know if you
have any suggestions for enhancing the above guidelines.
Sincerely,
Cliff Kurtzman, moderator
owner-online-ads_at_mailserv.tenagra.com
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