Homepages and brochures

WALLACE B BOYD (wbb3997_at_mailer.fsu.edu)
Sat, 29 Jun 1996 11:10:56 -0400 (EDT)

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QUESTION #1: what's the best way to use a homepage and a brochure to
promote a
company; should the homepage be a copy of the brochure or should the
homepage provide different types of information? the communications flow
will go something like this.....

1. the home page will be an advertising tool to sell any person who
visits there, whether they are a new customer or an established
one.
2. some new prospects will read the brochure and then go to the home
page. therefore, it should offer information that will move them still
further in the buying process.

WALLACE B BOYD

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