Re: Ads on Lists

S. Finer (xerxes_at_clark.net)
Sat, 29 Jun 1996 13:53:52 -0400 (EDT)

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• Maybe in reply to: mbledsoe_at_halcyon.com: "Ads on Lists"

It is quite possible to sell ads for a list, but in this case, it might be
really tough to do so.

On Sat, 29 Jun 1996 mbledsoe_at_halcyon.com wrote:

> Can a list with 1200 subscribers sell ads?
>
> I publish a list with 1200 subscribers, and I am wondering if it is possible
> to sell ads which would be appended to the end (or beginning) of each days
> list message. I'd appreciate help with the following:
>
> 1. Are there "agencies" which would sell the ads for me?

Not yet, to my knowledge. But I do not try to track this point.....

> 2. What is a reasonable rate to distribute the at to the 1200 subscribers one
> time?

This depends on who your readers are.

> 3. Would the per-exposure rate be more or less if the list had 10K or 20K
> subscribers?

I'd say less, but it really depends on who your readers are, and how they
respond to your advertising

> 4. Do I need to have demographic info about the subscribers?

Of course.

> The list is called Inspire, and it sends a crisp, thought provoking, inspiring
> message to the subscriber once per day. I don't have any demographic
> information as to sex, age, income, etc.

This is a very amorphous group Mike. Can you see how this may not permit
much targeting for an advertiser? Compare the targeting value of your
list with, for example, a list of automotive design engineers, or
financial journalists, or stock analysts, or mountaineering enthusiasts.

See my point?

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