Re: on line ad reps

Kristine Loosley (kris_at_cris.com)
Sat, 29 Jun 1996 16:07:44 -0400 (EDT)

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Hi Kevin:

I know of two companies who are doing this service. One is Imgis
<http://www.imgis.com>, which is doing some *very* interesting things with
database marketing. The other is DoubleClick, which has only a minimal
presence so far at http://www.doubleclick.com

This is an extraordinary opportunity. Sites with high-volume web traffic
going forward may or may not have the in-house resources to sell ads, but
wants the ongoing revenue stream associated with ads.

As a consumer, I believe the value of ads is that they will offset the cost
of content on the Web. I'm more than willing to endure an ad on a page
and/or a list if it means I get the content at a lower/free price.

Let me know if you hear of other "rep" firms.

Kristine

Kristine Loosley Concentric Network Corporation
Director of Online Strategy http://home.concentric.net
kris_at_concentric.net 408 342 2808

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