ONLINE-ADS>> Mention of Discussion List in Today's San Francisco

Neil Monnens (nmonnens_at_wwwebrep.com)
Wed, 02 Oct 1996 14:49:10 -0700

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>>But some question whether such placements compromise the integrity of the
>>site. ``A lot of Web sites out there don't
>>realize the importance of separating church and state,'' said Neil Monnens,
>>founder of Web- Rep, a San Francisco
>>firm that sells ads on Web sites.

>He said consumers will rebel against sites that push products rather than
>provide information.

Mark,

My quote "A lot of Web Sites..." refers to web sites that are vying for
advertising dollars (Hotwired, Pathfinder, Film.com, etc...) not advertiser
sites (Toyota, Bank of America, Lotus, etc...). Your site should sell your
products, but Travelocity should provide unbiased editorial (as they do) and
not promote a product in their editorial because they are receiving
advertising dollars. Sites that are vying for advertising dollars, which
are usually providing editorial, should not mix editorial with advertising.

Neil Monnens
WebRep, LLC.
1850 Union St. Suite 1149
San Francisco, CA 94123
TEL (415) 440-3494 (direct)
TEL (415) 776-4866 (general)
FAX (415) 922-8815
NET http://wwwebrep.com

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