ONLINE-ADS>> double your CTR, double your fun

Mark Grimes (grimes_at_eyescream.com)
Thu, 3 Oct 1996 18:16:36 -0700

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>> InvestorsEdge, a financial Web site, doubled its
>>click-through rate from 3 percent to 7 percent by
>>adding questions to its banners such as ``How did
>>Charlie get all those Angels anyway?'' Users who
>>clicked on the banner landed on the InvestorsEdge site,
>>where there was no answer to the question. ``In a way,
>>you're sort of tricking people to explore,'' said Robert Lamb,
>>vice president of business development for the site.

>Now how do you think this works on people?

Apparently it worked great. They doubled their CTR

>Don't you think tricking people would instill doubt and misstrust?

I doubt it.

>I wouln't buy from a site like that. It's a matter of principal.

They don't care what 93% of the people don't do, they want their CTR
increased. They missed the ball by not saying "Charlie could afford
the Angles because he invested blah, blah, blah. That was creative
stupidity on their side to not tie the banner ad to the Site entrance.

Well written, well targeted (site placement) banner ads produce
outstanding results for businesses wanting high CTR banners.

Hell, I'm probably wrong, what do I know

grimes_at_mmgco.com

------------------ Multimedia Marketing Group, Inc. ------------------
Mark Grimes, Sr. VP Business Development 503/699-6939
Home of WebStep Traffic Builder
Web Site Promotional Services
~ C|Net Best of the Web ~ Point Top 5%
129 Foothills Road, Lake Oswego, OR 97034
--------------------- <http://www.mmgco.com> -------------------------

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