NONE: ONLINE-ADS>> Search Engines Pricing Catalogue
ONLINE-ADS>> Search Engines Pricing Catalogue
Dominic Taylor (dominic_at_cursci.co.uk)
Fri, 4 Oct 1996 12:52:00 +0100
At 04:05 AM 10/3/96 GMT, Jonathan Hakim wrote:
>I was just looking through the last twenty issues of online-ads for some
>examples of cpm pricing for different publications/sites but could not find
>enough. Does anyone have a compiled listing of cpm rates of publishing and
>better known sites or know where I can get one. It would be nice for
>reference. I know sites like the Wall Street Journal are $25 for groups of
>500,000 impressions, Hot Wired is $150, and Commonwealth is $7.5 but is
>there a compiled listing somewhere that is pretty recent? It would be
>extremeley helpful.
I am looking into advertising on the big search engines (Yahoo, Infoseek,
Excite, Magellan etc.) Is there a list available to compare CPM at these
sites? I am seeking to attract medical/biological scientists to our site
BioMedNet (http://BioMedNet.com), is there one particular search engine the
scientific community use?
I am also interested in the CTR differences for banners in general areas and
targeted areas (e.g. the science/health sub sections). Coming from a direct
mail background, I consider the list to be the key factor. It may then be
worthwhile paying a much higher CPM for the specialist area of a search
engine. Obviously, there are other determining factors such as the ad
design and offer, but the placement remains the main one.
I would also like to test a couple of the search engines before committing
myself to a longer run. Do any of the search engines have small test runs
like the Healthgate model of 2000 impressions? Most seem to start at around
100,000 impressions which is a lot of money for an untried medium. On the
big search engines all of these impressions could be on one day. I ma
worried that the rush of traffic to our site could crash our server.
Correct me if I'm wrong here.
Lots of questions and few answers I'm afraid.
Dominic Taylor
BioMedNet Promotions Manager
dominic_at_cursci.co.uk
http://BioMedNet.com
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