NONE: Re: ONLINE-ADS>> superceding the browser????
Re: ONLINE-ADS>> superceding the browser????
Donna Dolezal Zelzer (djz_at_efn.org)
Fri, 4 Oct 1996 07:44:45 -0700
At 2:00 PM 10/3/96, William Henry <bobhenry_at_cymedia.com> wrote these
words, quoting someone
> >you could get your ad on someones desktop in an interactive form with
> browser >capabilities but not need netscape type browsers up and
> running....imagine this >would be something that everyone would want and
> could be custom tailorde to fit >any client or advertiser yet be there on
> the desktop without other programs >running......imagine having the edge of
> superceding the browser all together...
> >Remember the pet rock? Anyone though of the pet rock for the computer yet?
>
> Well, it's not exactly a new concept, take a look at PCN. ......<snip>
> So in my view, as someone who maintains the network hardware for my
> company, it's actually a hassle. I have to make sure that there is enough
> storage space to store each advertiser's programs to run their ads, when in
> reality, it could have been dealt with through existing software.
Plus as a potential end-user of this software, I'm really getting tired of
people who want me to put one more thing on my hard drive so I can see
their ads or their neat web animations or whatever. And I'm someone who
loves getting new software and trying it out -- how are more "normal"
people going to feel?
> I
> understood then, that a person who is viewing my web site may not want to
> interrupt their session to buy a CD, but will have made note of the URL, or
> at least the company name, and may then use infoseek to locate it later, or
> may click on a banner on another site at another time. How can I get
> proper credit for this? They would consider any sale from a person who saw
> their banner on my site, but used infoseek to find them as a "cold" sale,
> and would compensate NOONE.
Or, as I do many times, jump over quickly to see if I'm really interested
and then bookmark it if I am. The referring site would at least get a
credit for a click-through, but if I came back later and bought something,
who would get the credit?
Now, if the advertiser has separate "in" pages for each place he or she is
advertising on, they may be able to track where I came from -- that's
assuming that I don't go somewhere else in the site, then bookmark and
leave.
I'm marketing director for a small press magazine, and even though we code
all our (print) ads to help tracking, it's still hard to track. Often when
I ask people how they found out about us or what they're ordering from
(it's a small company, I take orders, too!), they'll say they've seen our
ads in various magazines. So if they have a copy of one of the magazines
there, I'll get the code from that one. But is that magazine really more
responsible for the order than the others they saw our ads in?
Donna
---------------------
Donna Dolezal Zelzer (djz_at_efn.org)
Starlady's Home Page: http://www.efn.org/~djz/index.html
----
The Online Birth Center (pregnancy, birth, midwifery, breastfeeding)
http://www.efn.org/~djz/birth/birthindex.html
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