ONLINE-ADS>> Value of Subscribers

Steve Sunshine (sunshine_at_erinet.com)
Fri, 04 Oct 1996 16:55:25 -0400

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I am trying to develop a advertising price structure. I have a very
large subscriber base that views my service many times a day/week. I
will be placing advertising on my service that is totally different then
the standard banner ad. I will allow my advertiser to sponsor a day/week
where then can supply as many different "ADVERTORIALS" = about one
fourth of the webpage as they wish so each subscriber should see about
on average 5 - 12 ads from them a surfing session.

I am trying to figure out what a subscriber is worth to an advertiser
knowing that they will see their ads (many different copy) on an ongoing
(duration of their contract) basis. I guess this is a somewhat similar
model to this mailing list?

I need help?????

Steve

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