ONLINE-ADS>> Double your CTR, bumble your fun

Mark Grimes (grimes_at_eyescream.com)
Fri, 4 Oct 1996 14:20:51 -0700

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> > > >``In a way, you're sort of tricking people to explore,'' said Robert Lamb,
> > > >vice president of business development for the site.
> > >Now how do you think this works on people?
> > Apparently it worked great. They doubled their CTR

>But did they double their sales/new customers from the web site?

Apparently they don't care.

In the words of THEIR own VP "tricking people to explore the site"
that was their goal, and they achieved it. I think their fools for not
tying their banner to their product better, but that's their responsibility.

I'd guess their Webmaster is trying to define success as high traffic,
not results....poor bastards (those paying for the site that is).

>How many people clicked over and left right away as soon as they saw it was
>something they were not interested in?

Most I would guess. It was a clever, but pointless banner ad.

What the hell do I know? Not much, it's Friday and I'm out'a here.

Mark

------------------ Multimedia Marketing Group, Inc. ------------------
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