ONLINE-ADS>> Small Sites

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Sat, 05 Oct 1996 06:30:18 -0500

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We joined this mailing list hoping to find some information on how to get
advertisers. As we read the posting it seems we may be out of our league on
this list. But the question still remains how does a small site get
advertisers. The companies currently offering paid advertising to small
sites have not proven reliable, they are too small themselves to attract
advertisers and make false claims. It seems that if an advertising company
offered a program that displayed banners on enough smaller sites the company
advertising would receive the same number of impressions as it would on just
one large site and reach a broader audience and would probably cost the
advertiser less than an ad on one large site. A small site can offer it's
own advertising program at "cheap" prices that are in line with the number
of impressions an ad would receive as we do but without the resources of an
advertising company it is almost impossible to obtain advertisers.
Commonwealth Network had the right concept they just didn't seem to be able
to manage it properly and in the end the sites still using them are
displaying a lot of "free" advertising. Any thoughts or suggestions?

Judith

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