NONE: ONLINE-ADS>> Re: Small Sites
ONLINE-ADS>> Re: Small Sites
Donna Dolezal Zelzer (djz_at_efn.org)
Sat, 5 Oct 1996 15:14:39 -0700
At 6:30 AM 10/5/96, Judith of Huron On Line wrote these words
But the question still remains how does a small site get
> advertisers. The companies currently offering paid advertising to small
> sites have not proven reliable, they are too small themselves to attract
> advertisers and make false claims. It seems that if an advertising company
> offered a program that displayed banners on enough smaller sites the company
> advertising would receive the same number of impressions as it would on just
> one large site and reach a broader audience and would probably cost the
> advertiser less than an ad on one large site. A small site can offer it's
> own advertising program at "cheap" prices that are in line with the number
> of impressions an ad would receive as we do but without the resources of an
> advertising company it is almost impossible to obtain advertisers.
<snip> Any thoughts or suggestions?
>
I also run a small site (by myself, in addition to my regular full-time job
as marketing director of a small press magazine) and have been thinking
about some of these same things.
In my case, my site is very specialized and is also about the same topic as
the magazine i work for, so I have a list of potential advertisers to
contact who would be well suited to the content of my site. The problem is,
for me, making the time to do this.
I've been thinking about trying to find someone who would be willing to do
this for me, on a straight commission basis (to start, anyway). This really
the same ad what the ad agencies are doing, except this person or persons
would care about what I'm doing and we'd be working together on a personal
basis. Plus, they would also be actively going out and trying to get
advertising for *my* site -- from what I've seen of the various web
agencies I've looked into, they either don't do much solication or it's
just for their services in general -- they don't push your site.
>From my limited experience, small press magazines (and small web sites are
similiar in many ways) don't use ad agencies to bring in ad revenue -- they
work themselves to find appropriate advertisers. Another advantage of this
is that you can make deals that are mutually helpful to both you and the
advertiser -- and they can be done on a case-by-case basis.
Donna
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Donna Dolezal Zelzer (djz_at_efn.org)
Starlady's Home Page: http://www.efn.org/~djz/index.html
----
The Online Birth Center (pregnancy, birth, midwifery, breastfeeding)
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