ONLINE-ADS>> Re: But what about high value niche products

Michel Neray (theboss_at_nmarcom.com)
Tue, 8 Oct 96 22:44:21 -0000

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>Date: Tue, 08 Oct 1996 18:17:33 +0100
>To: online-ads_at_mailserv.tenagra.com
>From: Bob Browning <bob_at_textor.com>
>Subject: ONLINE-ADS>> But what about high value niche products
>
>
>So guys - what should I be charging?
>
As much as the market will bear.

Unfortunately, that may mean you have to start by charging nothing.
Fortunately, you have a well defined group of advertisers and buyers.
Choose your freebie advertising clients carefully. Then demonstrate
results based on sales, not counts. Build your business case. Then you'll
have real statistics to offer -- like 90% of all advertisers who used
this site generated revenue in excess of $250,000 as a direct result of
the web exposure. Use testimonials. Give references. Charge a lot of
money.

Michel Neray
Creative Director
Neray MarCom Inc/Portfolios Online
84 Avenue Road
Toronto, Canada
M5R 2H2

"Too many emails, too little time."

(416) 515-0723 vox
(416) 515-8697 fax

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