ONLINE-ADS>> Obtaining user information from 'page hit' and 'clickthrough'

Mongkol Lieogayasuwan (mongkol_at_mozart.inet.co.th)
Wed, 9 Oct 1996 16:15:00 +0700

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Wednesday October 9th 1996

As you may gather, I am a new subscriber to this forum (indeed to any
forum). I ask you to forgive me if I, unwittingly, break any of the
etiquette codes but please DO let me know (I intend to learn).

I have a question the answer/s to which will be of much assistance to me in
my attempts to counter some of the less justifiable cynicism against web
advertising which is being expressed by local (Thailand) ad. agencies.

Is there any software available which allows the web-site to distinguish
between multiple hits by one single individual, as opposed to multiple hits
resulting from many individuals?

Obviously, we want to glean as much information from any given 'hit' as
possible but do NOT want to put this to any other use than proving to potential
advertisers that web advertising IS a very measurable form of activity.

Spaming and other forms of 'fakery' have no interest or value to us, as we
just want to know the truth about the status of our site, so that we can
help our clients.

I will be completely grateful to anyone who can point me in the right
direction and let me know where I can start to hunt out such software. This
would allow us to launch our 3 sites which are 'straining at the bit' already.

Kind regards to all on the forum,

Iain Buchanan
Consultant to LEO9/Leonova/'thaiger'

<buchanan_at_thaiger.net>

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