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NONE: ONLINE-ADS>> Online Ads/Tracking Activity
ONLINE-ADS>> Online Ads/Tracking Activity
ENet_at_cris.com
Thu, 10 Oct 1996 10:46:33 -0500
With all the recent discussion, I thought this article may be of interest
to those on this list:
>AUDIT BUREAUS WORLDWIDE AGREE TO DEVELOP GLOBAL STANDARDS
>FOR WEB ACTIVITY AUDITS
>Following the recent announcement that ABC-US/Canada (whose subsidiary, ABVS,
>audits Web site activity) is working with fellow audit bureaus in Denmark,
>Germany, Spain, Sweden, Switzerland and the United Kingdom to implement
>global standards for auditing Web site activity, another historical landmark
>occurred on September 26. At the 17th General Assembly of the International
>Federation of Audit Bureaux of Circulations (IFABC), all 32 audit bureau
>members in 29 countries unanimously agreed to establish one global set of
>minimum, common standards for auditing Web site activity.
>
>IFABC members will work together to create a single set of definitions and a
>standard reporting format. With the establishment of a standards committee,
>the views of all members will be heard and will ensure the regular review of
>the agreed standards.
>
>"The Web is a worldwide medium and demands worldwide auditing standards,"
>said Marianne Caponnetto, vice chairperson of ABC's New Media Committee and
>director of Media Strategy and Operations at IBM Corporation. "I applaud the
>action IFABC members are taking to extend the standardization of this medium
>in their countries."
>
>"I look forward to participating in the development of a single set of
>standard definitions with a common, minimum standard reporting format," said
>ABC and ABVS president and managing director, Michael Lavery. "This will help
>advertisers, agencies and content providers worldwide. Opportunities like
>this don't present themselves to the industry very often, as we've done with
>our counterparts in Europe. ABC-US/Canada will make every effort to assist in
>the development of these standards."
>
>ABC-UK deputy chief executive Richard Foan, co-chair of the IFABC standards
>committee, said, "I am pleased to help the industry trade space using data
>based on a minimum common currency worldwide." Lars Bjorkman, managing
>director of ABC-Sweden is also co-chair of the committee.
>
>For more information, contact Michael Lavery at 847-605-0909 (email:
>laverymj_at_accessabc.com) or Richard Foan at 0442-870800 (email:
>raf_at_abc.org.uk).
From: MEDIA PROFESSIONAL
Making print and online media work for you
October 1996, Volume 2, Number 4
Regards,
Ellen Gary
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