NONE: ONLINE-ADS>> Re: Site abuse? What's a guy to do?
ONLINE-ADS>> Re: Site abuse? What's a guy to do?
dgreen_at_aztec.co.za
Thu, 10 Oct 96 18:24:46 PDT
--- On Thu, 10 Oct 1996 10:42:03 -0400 Bob Wyman <bobwyman_at_healthgate.com> wrote:
Reffering to me
>While he's got his own search form up on his site (with no
>advertising on it), the backend to his search form is *my* machine
>here at HealthGate. Whenever folk do a search on his site, my machine
>is the one that goes grunting through the 8.5 million documents that
>make up the Medline database... The problem is that we use
>advertising revenue to pay for the tremendous costs involved in
>keeping this database running but our advertising revenue is limited
>when sites like Green's build front-ends to our engine (there are a
>number of sites that do this -- primarily outside the US).
Um. A few months ago when I approached Healthgate for permission to link to their site from
South Africa (you see at the time there was a notice on the Healthgate site which said that the
free medline search was available in the US only, so I thought it polite to ask) I corresponded
with someone whose name and e-mail I discarded, having taken there responses in good faith - but
it is the e-mail address I got from their site (or it may have been the ad in Wired - I don't
recall). We went through the following steps in a series of e-mails, first, I'm welcome to link
to the site - yes I'm welcome to provide a graphical link to the site, yes, Im welcome to front
end it as long as Healthgate's advertsiers get exposure. Now that is exactly what I do, I
provide a front end graphical link to your web pages. As you point out, every search result
page carries your advertisers and is to your benefit - to the extent that your advertisers want
exposure in South Africa.
>
>What is right?
> Should Green be obligated to at least mention my company as the
>provider of the backend for his search form? (i.e. a bit of
>advertising for my site?)
Green could do this if you wish.
> If Green sells advertising on his search form, should I get a piece
>of the revenue?
Um, no I'm not likely to do that - am I?
> If I sold an exclusive sponsorship for the database, would I be held
>liable if the advertiser discovered that you could get to my engine
>through a side door (Green's site) without seeing the ad?
Sorry, as I (and you) pointed out - your ads are seen.
> Should I be able to compel Green to carry ads that I sell?
It would be difficult to compel me - but I am happy to do that. My total page views range
between 25 and 30 per day, of which 2-3 click through to the Medline search page - add that to
your hit rate for your advertisers if you want.
> Currently, my ads appear on the "search results" pages that appear
>after Green's "search form." This, at least, gives me some revenue
>from his activity. However, would it be legal, ethical, etc. if he
>were to front-end in such a way that he "scraped off" my ads and
>inserted his own?
As I've pointed out, I don't (and will not) "scrape off" your ads 9if this is even possible).
>
>This sort of thing is happening more and more. How does it impact the
>advertising business?
Imapct for your advertisers? 2-3 more views of your ads per day.
Regards
David
-------------------------------------
Dr David Green
dgreen_at_aztec.co.za
The Strategic Health Review:
http://www.aztec.co.za/biz/dgreen/strat1.html
Phone +27 (0)21 790-4521 Fax +27 (0)21 790-3154
The Medical Spell Checker in UK English that works with all major word processors
-------------------------------------
-------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:
>>>>>>>>Announcing the 1996 CyberAtlas Web Advertising Roadmap<<<<<<<<
Need quick answers? Get a copy of the Roadmap and find your way around
click-through, banner design, and much more: http://www.cyberatlas.com
-------------------------------------------------------------------------
