ONLINE-ADS>> on-line resources for gathering competitive banner data

Steve Roth (72260.3100_at_CompuServe.COM)
11 Oct 96 11:25:47 EDT

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>can anyone
>recommend reliable/accurate research firms that analyze banner spending.
>I want to be able to quickly know what my clients competitors are doing
>and even spending.

An outfit named Competitive Media Reporting does exactly this for print
and broadcast media. They have a new venture called AdLab that they're
developing with USAData. They're currently only covering print magazines'
web sites, but are planning to/trying to expand beyond that.

It's a pretty tough market to report on, though--especially on the search
engines. What do they do--check every keyword in the english language and
see what ads come up? What about when keywords are being shared by
multiple advertisers, with alternating ads coming up? What about when an
advertiser is rotating multiple banners to test creative?

Here's the url: http://www.usadata.com/demo/index.htm

Thanks,

Steve

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Steve Roth sroth_at_thunderlizard.com
President Direct voice: 206/285-0307
Thunder Lizard Productions TLP main number: 206/285-0305
1619 8th Avenue North Fax: 206/285-0308
Seattle, WA 98109 http://www.thunderlizard.com

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