ONLINE-ADS>> Re: New Ad Model: LESS Accountability

Steve Roth (72260.3100_at_CompuServe.COM)
11 Oct 96 11:26:02 EDT

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>K> On the DoubleClick Network which comprises over 50 sites and about 40
>RK> million page views per month (ad banner impressions), no more than
>RK> about 10% of our overall traffic is generated by AOL, Prodigy and
>RK> Compuserve *combined*.
>
> I subscribe to *many* e-lists, get lots of mail and see very few
> AOL domains - much less Prodigy or CS. 10% is high IMV.

Three to six percent of our visits (not hits--a visit for us is multiple
hits within an hour of each other from the same source) are from AOL.
Since we get only a few hundred visits a month from AOL, I assume caching
is minimal or nonexistent for us.

Steve

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Steve Roth sroth_at_thunderlizard.com
President Direct voice: 206/285-0307
Thunder Lizard Productions TLP main number: 206/285-0305
1619 8th Avenue North Fax: 206/285-0308
Seattle, WA 98109 http://www.thunderlizard.com

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