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NONE: ONLINE-ADS>> Re: Site abuse? What's a guy to do?
ONLINE-ADS>> Re: Site abuse? What's a guy to do?
'Doc' Don Taylor (docdon_at_pobox.com)
Fri, 11 Oct 1996 15:02:16 -0400 (EDT)
Is the simple solution not what is right or wrong, but what
is generally accepted practice?
Many sites link to yahoo and other search engines. fundamentally
you are the same as they are. Why not adopt the same policies?
(Thought you may have less financial backing.) I believe they
usually use the Yahoo Icon with ALT text and the button that
says "Search Yahoo". This seems fair and adequate so long as
the search results actually produce the source pages and ads.
Doc
At 10:42 AM 10/10/96 -0400, Bob Wyman wrote:
>
>You see Green runs the "The Strategic Health Review" which focuses on
>providing access to information concerning "Social, Economic and
>Political Issues in Health." However, he does a bit more than that.
>One of his services is a "Free Medline" search...
>
>While he's got his own search form up on his site (with no
>advertising on it), the backend to his search form is *my* machine
>here at HealthGate. Whenever folk do a search on his site, my machine
>is the one that goes grunting through the 8.5 million documents that
>make up the Medline database... The problem is that we use
>advertising revenue to pay for the tremendous costs involved in
>keeping this database running but our advertising revenue is limited
>when sites like Green's build front-ends to our engine (there are a
>number of sites that do this -- primarily outside the US).
>
>What is right?
> Should Green be obligated to at least mention my company as the
>provider of the backend for his search form? (i.e. a bit of
>advertising for my site?)
> If Green sells advertising on his search form, should I get a piece
>of the revenue?
> If I sold an exclusive sponsorship for the database, would I be held
>liable if the advertiser discovered that you could get to my engine
>through a side door (Green's site) without seeing the ad?
> Should I be able to compel Green to carry ads that I sell?
> Currently, my ads appear on the "search results" pages that appear
>after Green's "search form." This, at least, gives me some revenue
>from his activity. However, would it be legal, ethical, etc. if he
>were to front-end in such a way that he "scraped off" my ads and
>inserted his own?
Doctor Don -- Internetist
~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
Specializing in the diagnosis, prevention and
treatment of Internet diseases and maladies.
docdon_at_pobox.com +1.757.877.4992
*** Member Virginia Peninsula Chamber of Commerce ***
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