: ONLINE-ADS>> Re: Business to Business

S. Alles (allmedia_at_cris.com)
Mon, 14 Oct 1996 16:00:55 -0400 (EDT)

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At 10:37 AM 10/11/96 -0700, you wrote:
>Can anyone recommend good sites for business to business banner
>advertisements? I have an advertising client who is getting
>only student and non-commital response from banners on the various
>search engines.

Hi,

"B-to-B" is a really broad advertising category encompassing many different
types of sites. What are some of the target specifics (industries, job
titles) that will help narrow the field down? Also, can you tell us alittle
about the banner msg and what your client's trying to accomplish with it?

Another thought and even before trying a new media strategy, have you
definitely isolated media selection as the problem (not product, price,
banner msg, site presentation, or any other element)?

Sylvia
AMS Advertising Media Planning/Buying/Consulting
email: allmedia_at_cris.com . url: http://www.cris.com/~Allmedia

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• Maybe in reply to: Jack Jordan: "ONLINE-ADS>> Re: Business to Business"

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