ONLINE-ADS>> Re: on-line resources for gathering competitive

David Beroff (david_at_note.com)
Tue, 15 Oct 1996 06:04:34 -0400

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(sorry for the delay; hope this is not a duplicate response)

At 09:59 AM 10/10/96 -0800, Debbie Everson wrote:
>is there any search engine that can search for banners only.

At 10 Oct 1996 16:04:26 -0700, Mark J. Welch, Esq. replies:
> Alta Vista (http://www.altavista.digital.com) can search for
> web pages that contain a specific link; for example, to
> search for pages with Commonwealth Network banners, you
> could search for
> link:commonwealth.riddler
> or
> link:linkexchange
>
> To search for pages that contain LINKS to a particular site
> (banner or otherwise) just use (for example):
> link:www.ca-probate.com/mwsmith

This is true for static pages. The problem is that a lot of
the bigger players generate their pages (and thus their links
to banners) on-the-fly. When a search engine sniffs at the
door, if it's let in at all, it is unlikely to "see" a true
representative sample of the ads that the human audience sees.

-- David

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