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NONE: ONLINE-ADS>> Re: Site abuse? What's a guy to do?

ONLINE-ADS>> Re: Site abuse? What's a guy to do?

Katie Peters (katie_at_kokonet.com)
Tue, 15 Oct 1996 13:26:18 -0400

> At 10:42 AM 10/10/96 -0400, Bob Wyman wrote:
> >
> >You see Green runs the "The Strategic Health Review" which focuses on
> >providing access to information concerning "Social, Economic and
> >Political Issues in Health." However, he does a bit more than that.
> >One of his services is a "Free Medline" search...
> >
> >While he's got his own search form up on his site (with no
> >advertising on it), the backend to his search form is *my* machine
> >here at HealthGate. Whenever folk do a search on his site, my machine
> >is the one that goes grunting through the 8.5 million documents that
> >make up the Medline database... The problem is that we use
> >advertising revenue to pay for the tremendous costs involved in
> >keeping this database running but our advertising revenue is limited
> >when sites like Green's build front-ends to our engine (there are a
> >number of sites that do this -- primarily outside the US).

Doc wrote:
> Many sites link to yahoo and other search engines. fundamentally
> you are the same as they are. Why not adopt the same policies?
> (Thought you may have less financial backing.) I believe they
> usually use the Yahoo Icon with ALT text and the button that
> says "Search Yahoo". This seems fair and adequate so long as
> the search results actually produce the source pages and ads.

That sounds right theoretically except that Yahoo is a known name. People
know yahoo.com so it's advertising for a known name.

I don't know if people recognize MedLine. If it's known in the industry as
a specific company then the standard is adequate. If it's not known, then I
think you need a little more to let the visitor know who's really offering the
service!

I don't think you have a right to ask for a percentage but you do have a
right to get credit for the service you provide.

Katie Peters

************
K O K O P E L L I - new media development
Innovative Marketing and Design Services for a New Medium
http://www.kokonet.com ~ 212.697.9783 ~ info_at_kokonet.com
*************


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