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NONE: ONLINE-ADS>> Advertising Accountability, Confusion Regarding The New York Times
ONLINE-ADS>> Advertising Accountability, Confusion Regarding The New York Times
Christopher D. Neimeth (chrisn_at_nytimes.com)
Tue, 15 Oct 1996 20:45:43 -0400
The New York Times has made a lot of mistakes over the past 100 years, but
this time we plead innocent. It seems that a perfectly natural state of
confusion exists, owing largely to the fact that our newspaper has the same
name as our syndicate. On October 8, a posting to this listserv referenced
Your Health Daily, a web site maintained by The New York Times Syndicate.
Unfortunately, many people who have read and responded to the posting about
Your Health Daily assumed this site was operated by The New York Times
newspaper.
There is no advertising sales relationship between Your Health Daily and The
New York Times newspaper.
The New York Times on the Web [http://www.nytimes.com] is the web site of
The New York Times newspaper. In fact, we have among the best audience
reporting tools on the Net. We charge per impression and provide timely
reports which detail impressions, clicks, and session lengths. What's more,
we even report individual usage data - that is, users exposed to
advertisers' messages - information that is available because of our
comprehensive registration data base, unmatched by most sites on the
Internet today.
The New York Times on the Web is committed to delivering accountable and
effective advertising and reporting models, and would appreciate the
opportunity to demonstrate these capabilities in the marketplace.
We rest our case.
-----------------------------------------------------
Christopher D. Neimeth
Director of Marketing
The New York Times Electronic Media Company
phone: (212) 597-8017 fax: (212) 597-8081
The New York Times on the Web: http://www.nytimes.com
_at_times on America Online - keyword: times
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