ONLINE-ADS>> Re: Advertising Accountability, Confusion Regarding The New York

richard hoy (rhoy_at_tenagra.com)
Tue, 15 Oct 1996 22:19:45 -0500 (CDT)

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Mr. Neimeth,

Thanks for clarifying the relationship between The New York Times Newspaper and The New York Times Syndicate. I was the one who started that discussion thread, and I apologize for unknowingly perpetuating the confusion.

I got my information from an ad rep for Your Health Daily that was at the American Academy of Family Physicians Conference in New Orleans. In my defense, the rep DID NOT say that the flat advertising rate was the policy of The New York Times SYNDICATE. I distinctly remember him saying the flat ad rate was a policy of Your Health Daily and The New York Times. In fact, his whole argument was that the recognition of the New York Times name was enough to justify the ad rates Your Health Daily charges.

Can you confirm for the list if, in fact, what I heard about The New York Times Syndicate's advertising policy is correct? The last thing I want to do is spread misinformation on this list.

Thanks,

Richard Hoy
Moderator

Christopher D. Neimeth wrote:

>There is no advertising sales relationship between Your Health Daily and The
>New York Times newspaper.
>
>The New York Times on the Web [http://www.nytimes.com] is the web site of
>The New York Times newspaper. In fact, we have among the best audience
>reporting tools on the Net. We charge per impression and provide timely
>reports which detail impressions, clicks, and session lengths. What's more,
>we even report individual usage data - that is, users exposed to
>advertisers' messages - information that is available because of our
>comprehensive registration data base, unmatched by most sites on the
>Internet today.
>
>The New York Times on the Web is committed to delivering accountable and
>effective advertising and reporting models, and would appreciate the
>opportunity to demonstrate these capabilities in the marketplace.
>
>We rest our case.
>-----------------------------------------------------
>Christopher D. Neimeth

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