ONLINE-ADS>> Re: Paying for links?

Donna Dolezal Zelzer (djz_at_efn.org)
Wed, 16 Oct 1996 06:44:55 -0700

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At 4:09 PM 10/15/96, Tracy Marks <tmar_at_tiac.net> wrote these words:

I am trying to
> figure out how best to design a site to attract advertisers..

You need to design a site to attract visitors -- it's your visitors (and
how many and what kind) that will attract advertisers.

> And while still in the initial learning process, I feel quite
> ignorant about how to attract LOCAL customers and businesses.
> What I'm planning to do is to have a lot of links on my site
> related to great Boston area sites, so that I'm likely to attract
> LOCAL people, who may then be interested in my training skills.

What are your training skills? That may help focus our responses.

But generally, it might be best to have mostly links that compliment (but
don't compete with) your services.

You're also going to need to advertise your site in conventional local
media, and put your URL on your stationary and other printed materials.

> But what I'd like to know is this:
> Should I just add the links and then let the sites to which I
> am linked know about them -without any kind of payment, but
> instead perhaps an exchange of links?

One possibility is to let them know about the link, but give them the
opportunity to opt up to a real ad. where they would have a graphic ad,
rather than just a textual link.

but I don't think you should expect people to pay for plain links.

> Should I add a brief description/review to each link, and then
> ask the site in question if they're willing to pay a
> minimal amount for a favorable review?

NO!! Reviews should be honest and not paid for. If you would do this, to be
ethical, you'd need to mark the review as an advertisment.

Donna

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Donna Dolezal Zelzer <djz_at_efn.org>
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