ONLINE-ADS>> Re: Paying for visiting site?

Don R. Calkins (drc_at_commonlink.com)
16 Oct 1996 15:09:57 GMT

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>From Educom 15 Oct 96 -

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NEW TWIST ON WEB ADVERTISING
Nissan is trying an unconventional method to lure Net surfers to its Web
site. It will pay somewhere around $1 to Internet visitors who click into
its Nissan Pathfinder ad. The ad requires viewers to go on a techno-safari
ride through a jungle setting and then answer a question about the ad. The
novel approach underscores advertisers' frustrations with the new medium:
"Web advertising is a very sexy thing to claim to do," says a Harvard
business professor. "It's like, 'I have a Web site. I am hip.' But
personally I don't know anyone who is an advertiser who is happy with the
return on the money they are spending." Ad spending on the Web is estimated
at $43-million in 1995 and $72-million this year. Projections call for
spending in the $2-billion range by the year 2000. (St. Petersburg Times 14
Oct 96 p13)

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drc_at_commonlink.com (Don R. Calkins)

"Know ye not why We created you all from the same dust? That no one should
exalt himself over the other." - Baha'u'llah : Race Unity pages -
http://www.commonlink.com/~chiron_rising/race/race.html: IP = 204.77.198.71

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