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NONE: Re: ONLINE-ADS>> Web tracking solutions
Re: ONLINE-ADS>> Web tracking solutions
Raina Smyth (rainas_at_alki.com)
Thu, 17 Oct 1996 14:17:52 -0700
>>Second, I/PRO, ABC et al are used because they are "names" in the biz
>and not because they have any "magical" formula for log analysis. How do you
>feel about turning over your logs to these people, having them massage the data,
>and selling the info back to you (something you could have done on your
>own)? Then they make money off you twice because they can sell your data (in
>aggregate) to the highest bidder....
While getting a summary of the traffic on your site is something your
developers can do in-house just as well as I/Pro, ABC, BPA etc., their
audits are valuable as "proof" of your audience size for your
advertisers and potential advertisers. Audits let potential advertisers
know that you really do have the traffic you say you do. Also, BPA
offers audits of traffic/click-throughs on specific ad banners. Audits
are a way of combating fear about dishonest Web site ad sales.
Raina Smyth
Marketing Coordinator
Alki Software Corporation
Word add-ins: www.alki.com
Tips, links, add-ins, and news about MS Word: www.wordinfo.com
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