NONE: Re: ONLINE-ADS>> NEW FORM OF ADVERTISING?
Re: ONLINE-ADS>> NEW FORM OF ADVERTISING?
'Doc' Don Taylor (docdon_at_pobox.com)
Fri, 18 Oct 1996 13:58:03 -0400 (EDT)
Shawn:
I can't say I know of any resources, including experienced people, for
this. Would this compare to sandwich-board advertising? Or is it more like
"celebrity endorsement", since a mailing list is a more cohesive group
than the general public?
The reason why I ask is that if people perceive it as the latter, you
might a) deserve a higher rate and b) get a little more flak.
Don
At 11:51 AM 10/18/96 -0700, Shawn Seabrook wrote:
>Being subscribed to many e-mail discussion groups I was thinking of selling
>my sig. file to sites that were looking for advertising. Then each of my
>following posts to these various discussion groups would carry in my sig.
>file the url and a bit of advertising for that company. Does anyone know if
>this is being done already and if so could you point me to any resources.
>
>The company could then also select a set of lists to which I am subscribed
>to see which are the most applicable for their products. Impressions or hits
>would be:
>
>Number of subscribers to a discussion group x number of postings
>
>NUSANCE VALUE - this form of advertising would obviously only work if each
>of my postings to the various discussion groups were interesting and valid
>and annoying all 2000 members of a list every day just to get exposure for
>my sig. file would not benefit my continued subscription to that list or my
>customer.
>
>Any thoughts (or perhaps even flames at the nerve of such a suggestion?)
Doctor Don -- Internetist
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