Re: ONLINE-ADS>> Web Tracking Solutions

Thomas Madsen-Mygdal (mygdal_at_well.com)
Sat, 19 Oct 1996 01:27:17 -0700 (PDT)

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: Jim Kulakoski: "ONLINE-ADS>> Advertising as site content"
• Previous message: Ahmed Shaheer: "ONLINE-ADS>> Searching on Infoseek..."

>We simply send a unique character string so you can tag a browser as being
>unique in relation to all others. The information the cookies have basically
>says "I'm John Smith"... we can then reference anything on "John Smith" that
>we have chosen to store from previous visits. Therefore, if the "John
>Smith" cookie remains intact, I can always tell you with 100% certainty
>when he visits. Standard logs cannot do this, no matter what anyone
>tells you. It's one thing to know how many people visit your site, but
>quite another to tell how many are repeat customers!

Not quite right1

A Cookie follows the computers - not individual users! The Cookie is stored
on your local hard drive - but does not take in to count whom it is that
are using the computer.

Regards,

Thomas Madsen-Mygdal
Evangelist
Internet-Kompagniet A/S

• Archive Home Page
• Search
• Next message: Jim Kulakoski: "ONLINE-ADS>> Advertising as site content"
• Previous message: Ahmed Shaheer: "ONLINE-ADS>> Searching on Infoseek..."

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.