ONLINE-ADS>> ads in newsletters

Donna Dolezal Zelzer (djz_at_efn.org)
Sat, 19 Oct 1996 15:04:32 -0700

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This was discussed a while back and i saved the messages, but now can't
find them when I need them.

I've finally launched a weekly e-mail newsletter of the same content as my
web site (see my .sig) and hope to sell (highly targeted) ads in it. At
this point, I have two questions:

1. What's a reasonable rate per subscriber? Is .05 a name per issue too
high? Too low?

2. How do you deal with muli-week contracts, since (hopefully!) the number
of subscibers will increase each week. Two possibilities I've thought of:

a. If I have, say, 300 subscribers at the beginning of a four week run,
I'd charge 300 * .05 * 4 and let the fact that they're getting more
subscribers each week at the same weekly rate be the discount for a longer
buy. This would be the easiest way to do it.

b.Look at my subscription records and find the average number of new
subscribers each week -- use that to extrapolate each week's increase --
then calcuate the discount for a longer buy on the basis of that
extrapolation.

Thanks!
Donna

---------------------
Donna Dolezal Zelzer <djz_at_efn.org>
Starlady's Home Page: http://www.efn.org/~djz/index.html
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