NONE: Re: ONLINE-ADS>> Unsolicited commercial e-mail
Re: ONLINE-ADS>> Unsolicited commercial e-mail
Vriginia Ikeda (editor_at_chinanews-aapg.com)
Sat, 19 Oct 1996 16:58:27 -0700 (MST)
[This is a duplicate post from another newsgroup. It seemed appropriate
here, too.]
I believe we're in the middle of another paradigm shift (sorry, your're
probably tired of hearing that term) brought to you by the makers of the
Internet (that is, us):
In RealSpace, media centers have been the distribution centers for "news"
and publicity. These included a few major businesses and other such places
as well. With the Web, Web Sites themselves are now broadcast media, and as
such, are slowly being thought of as the logical distribution centers for
news releases in their related industries. They're not used to getting this
kind of treatment and think of these E-posts as "SPAM" -- not really
understanding what's happening to them. They've just been upgraded in class
and distinction: they are now a NEWSMAKER INFLUENCER or NEWS DISTRIBUTION
POINT.
This phenomenon is unavoidable, given the nature of the Internet. Look at
the number of posts and inquiries to this Forum. Look at the constant
questions we all ask each other in RealSpace -- questions like, who do we
contact, where do we place our message, who'll distribute, how do we reach,
position, .... etc., etc., etc. These questions are all indicative of this
new shift. THE OLD CHANNELS NO LONGER WORK FOR ON-LINE DISTRIBUTION. At
least, they are no longer complete in and of themselves. Businesses that
have always been on the receiving end of news -- as passive recipients via
the media -- are now pushed into being proactive in the news distribution
system. They are uncomfortable with the unknown. Who isn't? We need to start
educating ourselves and our clients in the fact that WE ARE ALL NEWSMAKERS.
WE ARE ALL NEWS DISTRIBUTORS. WE ARE ALL NEWS BROADCASTERS. WE ARE THE NEWS.
WE ARE WHAT'S HAPPENING. New responsibilities are the price of admission.
Not a heavy price, huh?
In five years' time, when these working aspects, as opposed to the
theoretical aspects, of the INFORMATION AGE have settled into a routine, no
business will ever think of refusing "SPAM." It will become one of the
primary sources of information, leads, tips, etc., for business. I welcome
every such business SPAM because attached to it are the senders' contact
information. I can reach them. I can sell to them. I can send them my news.
I AM DOING BUSINESS -- WITH THEM -- NOT WITH PEOPLE WHO DON'T REACH ME.
As in RealSpace, CyberSpace's Spam may not be all that good for your health
(a bit too salty and fatty), but it sure is TASTY. And as in RealSpace, the
term "spam" has reversed its connotation somewhat; CyberSpam will do the same.
BON APETIT!
--Virginia Ikeda, On-line Publisher
nia_at_sitesys.com
http://www.sitesys.com
*http://www.chinanews-aapg.com/
*(you'll need these codes to access: USERID preview
PASSWORD comp96)
_____________________________________________________________________
At 08:27 PM 10/17/96 +0100, you wrote:
>
>At 5:35 PM +0100 10/16/96, Ned Barnett wrote:
>...
><Long snip, and I agree that you can post sucessfully...>
>
>>Which gets me back to the approved list question - do you actually
>>have lists of people who say, "Yes, I want to be spammed with
>>unsolicited commercial messages?" If so, I take back what I said.
>>But if you have lists of people who have signed up to receive
>>listserv posts, or regular and valuable newsletters, I
>>don't think you should extrapolate that these people have requested
>>other e-mailings. I know I didn't - but I still welcome any
>>commercial posts.
>
>NetCreations has the Postmaster Direct program. It is the closest I have
>seen to what you describe. You can be put on a mailing list that will send
>you general solitications within dozens of different topics. This is not a
>newsletter or discussion list, just an announcement service whenever they
>get a client order. There is a broad range of clients too.
>
>Check it out at http://www.netcreations.com/postdirect/
>
>I would rather see this type of service than have my email address scooped
>up at random for posting this message.
