Re: ONLINE-ADS>> NEW FORM OF ADVERTISING?

Leonid Delitsin (silent_at_netcom.com)
Sat, 19 Oct 1996 18:18:18 -0700 (PDT)

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Rob Frankel wrote:

> Shawn writes:
> >"Being subscribed to many e-mail discussion groups I was thinking of selling
> >my sig. file to sites that were looking for advertising. Then each of my
> >following posts to these various discussion groups would carry in my sig.
> >file the url and a bit of advertising for that company."
>
> You really have that much faith in your sig file to generate business? Man,
> I would think you gotta send a lot of mail before you make a sale that way.
> Besides, how many sites would you list? Why would anyone want to read them?

Zak May, the 3-rd most prolific Usenet poster back in 1992, was
posting about 150 Usenet articles a week. Whether on Russian, music,
or gays newsgroups, people enjoyed and trusted his articles.

A couple of months ago I investigated how many people at a large
newsgroup (soc.culture.russian) would follow a properly suggested URL
(i.e., an URL was suggested during a discusion by one of the respected
members of the soc.culture.russian community).

I have chosen a page and measured the traffic. 200 people came to the
page in 2 days. This page was hardly getting 2 visitors a day before.

Well, with 150 posts a week, and, say, 100 people interested in
someone's posts, the result would be 15,000 views a week - about $300
in weekly revenues for the writer.

At the same time even if a well-respected CEO of some unknown to the
community company will post her ad, she has a chance to get
blacklisted.

Sincerely yours Russian Advertising Network
Leonid Delitsin TENETA \Te-'nyo-ta\ [Russ. 1.web 2.net]
http://sharat.co.il/teneta/sites.html

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