NONE: Re: ONLINE-ADS>> Internet Awards

Re: ONLINE-ADS>> Internet Awards
Sun, 20 Oct 1996 17:26:16 -0400

In my experience, it pays to remember that awards are only as good as the
judges who award them.

In the analog, backward world of traditional advertising, for example, they
give out awards for ads that are so oblique as to require a decoder ring to
copmrehend. Yet they still win awards.

The key to the award-show circuit is knowing which awards carry real value
and which are just money-making scams.

Rob Frankel
MktgMavens, Inc.

Advertising, Marketing & Killer Creative
Tel: (818) 990-8623 Fax: (818) 990-0428
Toll-Free in USA & Canada: 1-888-ROBFRANKEL


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