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NONE: ONLINE-ADS>> ads in newsletters
ONLINE-ADS>> ads in newsletters
Jack Jordan (jtjordan_at_nafta.net)
Mon, 21 Oct 1996 11:32:36 -0500
djz_at_efn.org (Donna Dolezal Zelzer) asked:
>I've finally launched a weekly e-mail newsletter of the same content as my
>web site (see my .sig) and hope to sell (highly targeted) ads in it. At
>this point, I have two questions:
>
>2. How do you deal with muli-week contracts, since (hopefully!) the number
>of subscibers will increase each week. Two possibilities I've thought of:
>
> a. If I have, say, 300 subscribers at the beginning of a four week run,
>I'd charge 300 * .05 * 4 and let the fact that they're getting more
>subscribers each week at the same weekly rate be the discount for a longer
>buy. This would be the easiest way to do it.
>
> b.Look at my subscription records and find the average number of new
>subscribers each week -- use that to extrapolate each week's increase --
>then calcuate the discount for a longer buy on the basis of that
>extrapolation.
>
I vote for a). Rather than looking at the downside of not cashing in (on the
enormous sum of $0.05 per reader) for new readers added during the course of
a multiweek campaign, why don't you instead offer those extra readers, at no
extra cost, to prospective advertisers as an incentive if they will simply:
a) Send a check, NOW!!!
b) Send a check for a multi-week campaign, NOW!!!
Of course, you do want to set a limit on how long you will commit to deliver
your X current readers at the current price (60 - 90 days?) because sooner
or later you will want to ask for more money based on X+ readers at that
time. However, your 1st option above, a fixed price for a growing number
(read free) of readers, is simpler and of obvious value to advertisers --
give 'em MORE than they asked for, if they'll send the check, NOW!!!
--
Jack T. Jordan mailto:jtjordan_at_nafta.net 512-472-8680
NAFTAnet -- http://www.nafta.net -- E-Commerce/EDI, NAFTA & Int'l Trade
100s of Import/Export Leads/Opportunities http://www.nafta.net/buysell.htm
$weet $uccess -- http://www.SSNP.com -- Lose Weight! Make Money!
Premier Permanent Downline http://www.PPDWeb.com PPD ID#: 96272.005
Free Internet Downline Organization http://www.wwln.com/fido/618914604.html
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