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NONE: Re: ONLINE-ADS>> ads in newsletters
Re: ONLINE-ADS>> ads in newsletters
Donna Dolezal Zelzer (djz_at_efn.org)
Mon, 21 Oct 1996 17:26:16 -0700
At 11:32 AM 10/21/96, jtjordan_at_nafta.net (Jack Jordan) wrote these words,
quoting me:>
> >I've finally launched a weekly e-mail newsletter of the same content as my
> >web site (see my .sig) and hope to sell (highly targeted) ads in it. At
> >this point, I have two questions:
> >
> >2. How do you deal with muli-week contracts, since (hopefully!) the number
> >of subscibers will increase each week. Two possibilities I've thought of:
> >
> > a. If I have, say, 300 subscribers at the beginning of a four week run,
> >I'd charge 300 * .05 * 4 and let the fact that they're getting more
> >subscribers each week at the same weekly rate be the discount for a longer
> >buy. This would be the easiest way to do it.
> >
>
>
> I vote for a). Rather than looking at the downside of not cashing in (on the
> enormous sum of $0.05 per reader) for new readers added during the course of
> a multiweek campaign, why don't you instead offer those extra readers, at no
> extra cost, to prospective advertisers as an incentive if they will simply:
>
> a) Send a check, NOW!!!
>
> b) Send a check for a multi-week campaign, NOW!!!
>
> Of course, you do want to set a limit on how long you will commit to deliver
> your X current readers at the current price (60 - 90 days?)
Yeah, this is what I've been leaning toward. Gives a nice discount to
offer people, and it's a lot easier.
I'll probably do a lot of bargaining, anyway :-)
Donna
---------------------
Donna Dolezal Zelzer <djz_at_efn.org>
Starlady's Home Page: http://www.efn.org/~djz/index.html
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