ONLINE-ADS>> New to online advertising

bcollin1_at_ix.netcom.com
Mon, 21 Oct 1996 17:15:14 -0800

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I have been receiving this list for a month and have found it very
valuable, and now will ask for help. I am new to the Web Ad business
and would appreciate anyone's help in getting familiar with the market
very quickly.

AdAge, searches, Jupiter and Forrester, I'm doing this stuff, but can
anyone suggest great sites/articles that get to the base of what
Advertisers are looking for and what is driving ad dollars on the Web?
>From the posts here it looks like better and more accurate tracking, but
what else? Thanks in advance for your assistance.

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